Lisa Merriam

B2C Branding

Golden Knights of Las Vegas Sued for Trademark Infringement–We Saw This Coming a Year Ago

When The Las Vegas Sun interviewed us about the new NHL  team that needed a name, I warned them about trademark infringement that would mean certain trouble. Calling the hockey team the Golden Knights was a terrible, terrible choice for many reasons (see expanded Las Vegas hockey team naming mistake post here).  You cannot build …

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Rose Hybrid Brands — Turning a Commodity Wild Flower into a Profit Powerhouse

Rose hybrid brands demonstrate how branding something turns a commodity into a valuable asset. I took a beautiful fall Friday afternoon off work to visit the New York Botanical Garden, thinking I was playing hooky on my branding business and enjoying the company of some members of my grandmother’s garden club. Yet walking through the …

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Marketing Broadway Hits: Hamilton, Kinky Boots, Cats, and The Great Comet

One of the most fascinating aspects of my work with the American Marketing Association is the chance to meet brilliant marketers. Our video series Brilliance in Marketing showcases bright marketing thinkers across industries. Last week, I got the chance to talk to one of the masterminds behind the Hamilton, Kinky Boots, Cats, and The Great …

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Teaching Social Media for the Columbia Business School Executive MBA Program

It was my honor to teach social media planning for the Executive MBA program summer session at the Columbia Business School.  Professor Emeritus of Business Marketing Don Sexton leads a lively class of fresh thinkers with insightful questions. The curriculum I presented as guest lecturer provided an historical overview of social media, with a strong …

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Marketing Edge Collegiate ECHO Marketing Challenge Marketing Plan Competition Winners Announced

The winners of the Marketing Edge Collegiate ECHO Marketing Challenge competition for best marketing plan have been announced. Judging this competition makes me excited about the upcoming generation of marketers. Congratulations to the winners: MARKETING EDGE ANNOUNCES 2017 COLLEGIATE ECHO WINNERS —International Challenge Provided by Collette, an International Guided Travel Company— NEW YORK – August …

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Call for Clarity Conference on Simplifying Business Hosted by Siegelvision

Simplifying business is good branding. It was my honor to produce the backstage interviews for the first annual Call for Clarity Conference in New York City, hosted by Siegelvision. Siegelvision is a branding agency with a unique philosophy: “In a world plagued by complexity, our work is governed by a passion for clarity. We organize …

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Brilliance In Marketing: Zicam Media Buying Innovation

The media buying revolution continues. The American Marketing Association’s “Brilliance in Marketing” segment on Zicam’s revolutionary approach to buying television time comes at the end of the long-standing television upfront market. This 50 year old tradition has already been assaulted by the shift of ad dollars from television to digital. Now sophisticated algorithms paired with …

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Judging the International Collegiate ECHO Marketing Plan Competition

It is my honor to judge the 2016-2017 Collegiate ECHO Challenge marketing plan competition held every year by Marketing EDGE. Marketing EDGE is a national non-profit bridging the gap between academic theory and the practical knowledge and skills required in the workplace.  For 50 years, this organization has been bringing together marketing professionals, corporations, academics …

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