Lisa Merriam

B2C Branding

Nike Brand Controversy: Colin Kaepernick

The Colin Kaepernick ads sparked major debate among marketing leaders. Read American Marketing Association leadership opinions about the Nike brand controversy and about the politicization of branding and marketing.

I had the honor of interviewing one of the leading professionals in the field of marketing a major sports franchise. Watch the Brilliance in Marketing video interview with Mark Fine of the New York Mets and the art of winning in marketing, no matter what the team’s record.  

Product Placement: Coca-Cola and Lava for the Ultimate Brand Embed

From a previous eruption, but what a great and relevant product placement! Watch the Coca-Cola brand embed literally into the Big Island of Hawaii eruption of Kilauea: I do wish the effect had been more explosive! It is also a great example of co-creation. Coca-Cola did not create or pay for this video.

Golden Knights of Las Vegas Sued for Trademark Infringement–We Saw This Coming a Year Ago

When The Las Vegas Sun interviewed us about the new NHL  team that needed a name, I warned them about trademark infringement that would mean certain trouble. Calling the hockey team the Golden Knights was a terrible, terrible choice for many reasons (see expanded Las Vegas hockey team naming mistake post here).  You cannot build …

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Rose Hybrid Brands — Turning a Commodity Wild Flower into a Profit Powerhouse

Rose hybrid brands demonstrate how branding something turns a commodity into a valuable asset. I took a beautiful fall Friday afternoon off work to visit the New York Botanical Garden, thinking I was playing hooky on my branding business and enjoying the company of some members of my grandmother’s garden club. Yet walking through the …

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Marketing Broadway Hits: Hamilton, Kinky Boots, Cats, and The Great Comet

One of the most fascinating aspects of my work with the American Marketing Association is the chance to meet brilliant marketers. Our video series Brilliance in Marketing showcases bright marketing thinkers across industries. Last week, I got the chance to talk to one of the masterminds behind the Hamilton, Kinky Boots, Cats, and The Great …

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Teaching Social Media for the Columbia Business School Executive MBA Program

It was my honor to teach social media planning for the Executive MBA program summer session at the Columbia Business School.  Professor Emeritus of Business Marketing Don Sexton leads a lively class of fresh thinkers with insightful questions. The curriculum I presented as guest lecturer provided an historical overview of social media, with a strong …

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