Brand Strategy – Lisa Merriam

Rebranding Facebook: Is Meta a Success?

Rebranding Facebook as Meta has earned the company plenty of scorn, yet rebrands are almost always met with negativity. Criticism is easy and people generally hate change. Yet rebranding the company behind Facebook makes strategic sense. Some have suggested the name change is a great strategy for distracting attention from negative stories and lawsuits. The …

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Social Media Lessons from Islamic Jihadists

Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.

Unboxing Videos–An Out-of-the-Box Marketing Idea that Might Work for Your Brand

Unboxing videos are a trend that continues to grow, with major potential for brands who do it right. Read about the latest statistics and tips for making unboxing videos work for your brand.

Brand Economics–AMA NY Brilliance in Marketing Video

AMA New York Brilliance in Marketing Interview with Tracy Chong, brand economist, on the importance of measuring intangibles in our intangible economy.

Email Marketing Is a Key Pillar of Any Digital Marketing Strategy

Email marketing remains the most effective digital marketing tactic. Read my email marketing effectiveness article at the American Marketing Association New York on eMarketer’s recent study of email ROI–along with five key take-aways to apply to your digital marketing plans.

Did You Know Back-to-School Marketing Impacts the Rest of the Year?

The investments you make in back-to-school marketing attract customers and create a shopping habit that has a major impact on your sales for the rest of the year. Read my back-to-school marketing article on the American Marketing Association web site.

Highlights from the BRITE ’19 Conference at Columbia University

Highlights of the BRITE ’19 Conference at Columbia University’s Center on Global Brand Leadership focusing on how changes in business, society and technology are influencing brand building.

When Brand Cops Evolve to Become Brand Coaches

Brand Governance: Brand Cops Becoming Brand Coaches, addresses the dramatic changes in the communications landscape and their impact on brand governance.

Brand Reputation–The Importance of Background Checks

43 Ways to Re-Purpose Content for Greater Impact

Expressing one idea in multiple formats over multiple channels benefits your marketing in three ways: 1. Variety in media and presentation enhances impact and memory. If use multiple senses; if you hear something, see something and then interact with something, it is more likely to stick in your mind. 2. Variety of format across …

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