Lisa Merriam

Brand Strategy

Email Marketing Is a Key Pillar of Any Digital Marketing Strategy

Email marketing remains the most effective digital marketing tactic. Read my email marketing effectiveness article at the American Marketing Association New York on eMarketer’s recent study of email ROI–along with five key take-aways to apply to your digital marketing plans.

Brand Reputation–The Importance of Background Checks

Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.

Brand Trust Is in Decline: Reputation Institute Recommendations

Brand trust is in decline. In the week that saw #BoycottInNOut and #BurnNike, I had the pleasure of interviewing Kylie Wright-Ford of the Reputation Institute for the American Marketing Association New York. We talked about  what companies can do to earn and keep trust in their reputations. Watch the interview here. The American Marketing Association’s Brilliance in …

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Product Placement: Coca-Cola and Lava for the Ultimate Brand Embed

From a previous eruption, but what a great and relevant product placement! Watch the Coca-Cola brand embed literally into the Big Island of Hawaii eruption of Kilauea: I do wish the effect had been more explosive! It is also a great example of co-creation. Coca-Cola did not create or pay for this video.