Lisa Merriam

Brand Strategy

Brand Reputation–The Importance of Background Checks

Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.

Brand Trust Is in Decline: Reputation Institute Recommendations

Brand trust is in decline. In the week that saw #BoycottInNOut and #BurnNike, I had the pleasure of interviewing Kylie Wright-Ford of the Reputation Institute for the American Marketing Association New York. We talked about  what companies can do to earn and keep trust in their reputations. Watch the interview here. The American Marketing Association’s Brilliance in …

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Product Placement: Coca-Cola and Lava for the Ultimate Brand Embed

From a previous eruption, but what a great and relevant product placement! Watch the Coca-Cola brand embed literally into the Big Island of Hawaii eruption of Kilauea: I do wish the effect had been more explosive! It is also a great example of co-creation. Coca-Cola did not create or pay for this video.

Marketing Broadway Hits: Hamilton, Kinky Boots, Cats, and The Great Comet

One of the most fascinating aspects of my work with the American Marketing Association is the chance to meet brilliant marketers. Our video series Brilliance in Marketing showcases bright marketing thinkers across industries. Last week, I got the chance to talk to one of the masterminds behind the Hamilton, Kinky Boots, Cats, and The Great …

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Teaching Social Media for the Columbia Business School Executive MBA Program

It was my honor to teach social media planning for the Executive MBA program summer session at the Columbia Business School.  Professor Emeritus of Business Marketing Don Sexton leads a lively class of fresh thinkers with insightful questions. The curriculum I presented as guest lecturer provided an historical overview of social media, with a strong …

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Marketing Edge Collegiate ECHO Marketing Challenge Marketing Plan Competition Winners Announced

The winners of the Marketing Edge Collegiate ECHO Marketing Challenge competition for best marketing plan have been announced. Judging this competition makes me excited about the upcoming generation of marketers. Congratulations to the winners: MARKETING EDGE ANNOUNCES 2017 COLLEGIATE ECHO WINNERS —International Challenge Provided by Collette, an International Guided Travel Company— NEW YORK – August …

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