Lisa Merriam

B2C Branding

Email Marketing Is a Key Pillar of Any Digital Marketing Strategy

Email marketing remains the most effective digital marketing tactic. Read my email marketing effectiveness article at the American Marketing Association New York on eMarketer’s recent study of email ROI–along with five key take-aways to apply to your digital marketing plans.

Brand Reputation–The Importance of Background Checks

Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.