Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.
Writing a guest blog post is a great way to build your personal brand. Here is my article for the American Marketing Association on how to get your guest post published. With a few savvy steps that begin with preparation, you can build traffic to your web site, increase business, and raise your rates. Two …
Paul Cunningham of Leather Head Sports has built an exceptionally cool brand with products you just gotta have if you love sports. As host of the AMA New York’s Brilliance in Marketing Series, it was my honor to talk to Paul Cunningham about how he started his company making handmade leather sports balls. He even …
It is not often you get to work with a team as brilliant as those behind the Jeffrey Hunt jewelry brand. On the artistic side and the business side alike, they are a creative force! It was an honor to work on brand positioning,web copy and the holiday preview press release. The product is to-die-for. …
Unboxing videos are a trend that continues to grow, with major potential for brands who do it right. Read about the latest statistics and tips for making unboxing videos work for your brand.
AMA New York Brilliance in Marketing Interview with Tracy Chong, brand economist, on the importance of measuring intangibles in our intangible economy.
Email marketing remains the most effective digital marketing tactic. Read my email marketing effectiveness article at the American Marketing Association New York on eMarketer’s recent study of email ROI–along with five key take-aways to apply to your digital marketing plans.
The investments you make in back-to-school marketing attract customers and create a shopping habit that has a major impact on your sales for the rest of the year. Read my back-to-school marketing article on the American Marketing Association web site.
Highlights of the BRITE ’19 Conference at Columbia University’s Center on Global Brand Leadership focusing on how changes in business, society and technology are influencing brand building.
Brand Governance: Brand Cops Becoming Brand Coaches, addresses the dramatic changes in the communications landscape and their impact on brand governance.