Unboxing videos are a trend that continues to grow, with major potential for brands who do it right. Read about the latest statistics and tips for making unboxing videos work for your brand.
AMA New York Brilliance in Marketing Interview with Tracy Chong, brand economist, on the importance of measuring intangibles in our intangible economy.
Email marketing remains the most effective digital marketing tactic. Read my email marketing effectiveness article at the American Marketing Association New York on eMarketer’s recent study of email ROI–along with five key take-aways to apply to your digital marketing plans.
The investments you make in back-to-school marketing attract customers and create a shopping habit that has a major impact on your sales for the rest of the year. Read my back-to-school marketing article on the American Marketing Association web site.
Highlights of the BRITE ’19 Conference at Columbia University’s Center on Global Brand Leadership focusing on how changes in business, society and technology are influencing brand building.
Brand Governance: Brand Cops Becoming Brand Coaches, addresses the dramatic changes in the communications landscape and their impact on brand governance.
Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.
Review site are critical to your brand reputation. Because search engines put these sites near the top of search results, good reviews have a major impact on site traffic and lead generation, either attracting new business or driving customers away. Your marketing plan needs to include managing ratings and reviews. My latest article for the …
As a Chicago native, retail nerd, and former customer, Sears bankruptcy comes as sad news. The Chicago Tribune has a great story of a brand that did not have to die. In 2006, Sears profit peaked at $1.5 billion with a 3.6% profit margin according to MacroTrends. That same year, Amazon just cleared $190,000,000 with …
Brand trust is in decline. In the week that saw #BoycottInNOut and #BurnNike, I had the pleasure of interviewing Kylie Wright-Ford of the Reputation Institute for the American Marketing Association New York. We talked about what companies can do to earn and keep trust in their reputations. Watch the interview here. The American Marketing Association’s Brilliance in …