Lisa Merriam

Social Media Lessons from Islamic Jihadists

Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.

Content at the Speed of Culture: Interview with Deloitte’s Alan Schulman

The pressure is truly on marketers to streamline content creation processes. As host of the American Marketing Association New York’s Brilliance in Marketing video series, I had the honor of interviewing a true content and brand strategy guru at Deloitte Digital, Alan Schulman. he discussed his work helping companies meet the challenge of creating content …

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NCAA Student Athlete Compensation Controversy—What Do You Think?

After the National Collegiate Athletic Association (NCAA), which regulates college student athletics, recently changed its rules to allow NCAA student athletes to earn money and make endorsements. I interviewed marketing leaders on their thoughts on the impact of the NCAA rules change for the American Marketing Association New York blog.