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The second edition of my book Merriam’s Guide to Naming is now available. In the half dozen years since the first edition, I’ve led over a hundred company and product naming projects for Fortune 500 multinationals, mid-size companies and start-ups. As part of this work, I’ve helped executives wrestle with questions and deal with challenges …
Ad jingles and New York just go together. Some of the most famous ad jingles (and jingle writers) have a connection to the city. As New York makes its comeback, the American Marketing Association New York takes a look at New-York related ad jingle trivia. I Love New York: New York Agency Wells, Rich, Greene …
I Love New York: Famous Ad Jingles and Jingle Makers from New York Read More »
What is the status of Western brands in Russia? Many claimed to leave to protest the invasion of Ukraine and to comply with sanctions. But did they? The American Marketing Association New York interviewed Konstantine who runs the YouTube channel Real Reporter. The channel provides an up-close look at life in Russia since the start …
Brilliance in Marketing: Western Brands in Russia Since the Sanctions Read More »
What is Twitter’s business model? Before diving into opinions about the future of the Twitter brand, it is important to understand the Twitter business model. Twitter currently makes money in three ways: Changes in strategy are sparking debate and angst. Resolving these flashpoints and adopting new strategies that work will ultimately drive the value of …
What’s Next for the Twitter Brand–and Twitter Advertisers–Now that Elon Musk Owns It? Read More »
The Marketing Accountability Standards Board is where marketing activities meet financial return. We interviewed their new CEO Joanna Seddon in front of the Charging Bull statue that symbolizes financial optimism and prosperity in New York City’s Financial District. Transcript: 0:05 Lisa Merriam: The Marketing Accountability Standards Board has a new CEO: Joanna Seddon. She’s our …
Brilliance in Marketing: Marketing Accountability Standards Board Read More »
Rebranding Facebook as Meta has earned the company plenty of scorn, yet rebrands are almost always met with negativity. Criticism is easy and people generally hate change. Yet rebranding the company behind Facebook makes strategic sense. Some have suggested the name change is a great strategy for distracting attention from negative stories and lawsuits. The …
What happens when #GameStop becomes #GameStonk? What should marketers do if their brand suddenly becomes a #memestock in the middle of short selling rebellion? In the week GME stock hit all-time highs, leaving Melvin Capital reeling, and a dozen additional well-known brands in a short sell publicity blizzard, the American Marketing Association New York sought …
Should a brand take a political stance? Brands and issue advocacy Brands taking a political stance or engaging in issue advocacy are hot topics. Several board members of the American Marketing Association New York weighed in the question: Should brands take a political stance? If so, how should they approach political or social activism? Board Member …
Should a brand take a political stance? Brands and issue advocacy Read More »
By Nikhil Gharekhan, Managing Partner, Presciant Branding in M&A is rising; driven by that fact that brand can be a significant asset in driving transaction values. Marketers need to be ready with a brand strategy to play an important role. Merger and acquisition activity is rebounding as corporations across the world shrug off their deer-in-the-headlights …
Mergers & Acquisitions are Rising—Branding in M&A Will Be Critical Read More »
By Joanna Seddon, Managing Partner, Presciant The Coca-Cola brand portfolio is in for a trim, as they give underperforming zombie brands the axe. Coca-Cola has conducted a thorough brand rationalization study. They classified its brands based on market position and maturity. The top leaders are famous brands such as Coke and Sprite, which are #1 …
Coca-Cola Brand Portfolio Trimming: Killing Zombie Brands Read More »