The second edition of my book Merriam’s Guide to Naming is now available. In the half dozen years since the first edition, I’ve led over a hundred company and product naming projects for Fortune 500 multinationals, mid-size companies and start-ups. As part of this work, I’ve helped executives wrestle with questions and deal with challenges …
It is not often you get to work with a team as brilliant as those behind the Jeffrey Hunt jewelry brand. On the artistic side and the business side alike, they are a creative force! It was an honor to work on brand positioning,web copy and the holiday preview press release. The product is to-die-for. …
Unboxing videos are a trend that continues to grow, with major potential for brands who do it right. Read about the latest statistics and tips for making unboxing videos work for your brand.
AMA New York Brilliance in Marketing Interview with Tracy Chong, brand economist, on the importance of measuring intangibles in our intangible economy.
I am pleased to be back to producing content for the American Marketing Association New York after a half-year hiatus. Here is the latest:
Email marketing remains the most effective digital marketing tactic. Read my email marketing effectiveness article at the American Marketing Association New York on eMarketer’s recent study of email ROI–along with five key take-aways to apply to your digital marketing plans.
The investments you make in back-to-school marketing attract customers and create a shopping habit that has a major impact on your sales for the rest of the year. Read my back-to-school marketing article on the American Marketing Association web site.