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LDM (at) MerriamAssociates.com
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The second edition of my book Merriam’s Guide to Naming is now available. In the half dozen years since the first edition, I’ve led over a hundred company and product naming projects for Fortune 500 multinationals, mid-size companies and start-ups. As part of this work, I’ve helped executives wrestle with questions and deal with challenges …
Rebranding Facebook as Meta has earned the company plenty of scorn, yet rebrands are almost always met with negativity. Criticism is easy and people generally hate change. Yet rebranding the company behind Facebook makes strategic sense. Some have suggested the name change is a great strategy for distracting attention from negative stories and lawsuits. The …
Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.
Writing a guest blog post is a great way to build your personal brand. Here is my article for the American Marketing Association on how to get your guest post published. With a few savvy steps that begin with preparation, you can build traffic to your web site, increase business, and raise your rates. Two …
Guest Blog Your Way to Building Your Personal Brand Read More »
Paul Cunningham of Leather Head Sports has built an exceptionally cool brand with products you just gotta have if you love sports. As host of the AMA New York’s Brilliance in Marketing Series, it was my honor to talk to Paul Cunningham about how he started his company making handmade leather sports balls. He even …
Brilliance in Marketing: Leather Head Sports Interview with a Very Cool Brand Read More »
The pressure is truly on marketers to streamline content creation processes. As host of the American Marketing Association New York’s Brilliance in Marketing video series, I had the honor of interviewing a true content and brand strategy guru at Deloitte Digital, Alan Schulman. he discussed his work helping companies meet the challenge of creating content …
Content at the Speed of Culture: Interview with Deloitte’s Alan Schulman Read More »
It is not often you get to work with a team as brilliant as those behind the Jeffrey Hunt jewelry brand. On the artistic side and the business side alike, they are a creative force! It was an honor to work on brand positioning,web copy and the holiday preview press release. The product is to-die-for. …
Congratulations to Client Jeffrey Hunt Jewelry, LLC Preview Release Read More »
Ad Age ran an article by Aaron Hall, a naming expert at Siegel+Gale. He argued the movement needed a new name to “convey the urgency of the situation, while also encouraging folks to take action.” I wrote this article disagreeing with Mr. Hall’s position–the problem isn’t the name, but the brand story. Read the explanation …
Should Global Warming or Climate Change Be Rebranded? Read More »
The most visited post on the blog I maintain for the American Marketing Association in the past year was the article on Nike’s Colin Kaepernick ad. We promised to follow up a year later–and what a year it has been! This Nike brand round-up covers 2019 and the major highs and and lows for the …
Does the Nike Brand Have A Problem? China, the Flag, Kaepernick and #MeToo.. Read More »
After the National Collegiate Athletic Association (NCAA), which regulates college student athletics, recently changed its rules to allow NCAA student athletes to earn money and make endorsements. I interviewed marketing leaders on their thoughts on the impact of the NCAA rules change for the American Marketing Association New York blog.
Unboxing videos are a trend that continues to grow, with major potential for brands who do it right. Read about the latest statistics and tips for making unboxing videos work for your brand.