The second edition of my book Merriam’s Guide to Naming is now available. In the half dozen years since the first edition, I’ve led over a hundred company and product naming projects for Fortune 500 multinationals, mid-size companies and start-ups. As part of this work, I’ve helped executives wrestle with questions and deal with challenges …
Unboxing videos are a trend that continues to grow, with major potential for brands who do it right. Read about the latest statistics and tips for making unboxing videos work for your brand.
AMA New York Brilliance in Marketing Interview with Tracy Chong, brand economist, on the importance of measuring intangibles in our intangible economy.
I am pleased to be back to producing content for the American Marketing Association New York after a half-year hiatus. Here is the latest:
Email marketing remains the most effective digital marketing tactic. Read my email marketing effectiveness article at the American Marketing Association New York on eMarketer’s recent study of email ROI–along with five key take-aways to apply to your digital marketing plans.
The investments you make in back-to-school marketing attract customers and create a shopping habit that has a major impact on your sales for the rest of the year. Read my back-to-school marketing article on the American Marketing Association web site.
Highlights of the BRITE ’19 Conference at Columbia University’s Center on Global Brand Leadership focusing on how changes in business, society and technology are influencing brand building.
Brand Governance: Brand Cops Becoming Brand Coaches, addresses the dramatic changes in the communications landscape and their impact on brand governance.
Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.
Expressing one idea in multiple formats over multiple channels benefits your marketing in three ways: 1. Variety in media and presentation enhances impact and memory. If use multiple senses; if you hear something, see something and then interact with something, it is more likely to stick in your mind. 2. Variety of format across …
Content marketing is nothing new–it is as old as modern marketing. What is different today is the efficiency of marketing automation and the reach of digital media. With so many new technologies and service providers, it can be hard to keep everything straight. A simply model for content marketing is explained in my latest article …