Lisa Merriam

What’s Next for the Twitter Brand–and Twitter Advertisers–Now that Elon Musk Owns It?

What is Twitter’s business model? Before diving into opinions about the future of the Twitter brand, it is important to understand the Twitter business model. Twitter currently makes money in three ways: Changes in strategy are sparking debate and angst. Resolving these flashpoints and adopting new strategies that work will ultimately drive the value of …

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Brilliance in Marketing: Marketing Accountability Standards Board

The Marketing Accountability Standards Board is where marketing activities meet financial return. We interviewed their new CEO Joanna Seddon in front of the Charging Bull statue that symbolizes financial optimism and prosperity in New York City’s Financial District. Transcript: 0:05 Lisa Merriam: The Marketing Accountability Standards Board has a new CEO: Joanna Seddon. She’s our …

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Brilliance in Marketing: GameStop to #GameStonk–What to Do When Your Brand Is a #MemeStock?

What happens when #GameStop becomes #GameStonk? What should marketers do if their brand suddenly becomes a #memestock in the middle of short selling rebellion? In the week GME stock hit all-time highs, leaving Melvin Capital reeling, and a dozen additional well-known brands in a short sell publicity blizzard, the American Marketing Association New York sought …

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Should a brand take a political stance? Brands and issue advocacy

Should a brand take a political stance?  Brands and issue advocacy Brands taking a political stance or engaging in issue advocacy are hot topics. Several board members of the American Marketing Association New York weighed in the question: Should brands take a political stance? If so, how should they approach political or social activism? Board Member …

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Mergers & Acquisitions are Rising—Branding in M&A Will Be Critical

By Nikhil Gharekhan, Managing Partner, Presciant Branding in M&A is rising; driven by that fact that brand can be a significant asset in driving transaction values. Marketers need to be ready with a brand strategy to play an important role. Merger and acquisition activity is rebounding as corporations across the world shrug off their deer-in-the-headlights …

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