Contact:
LDM (at) MerriamAssociates.com
(917) 596-8011
The second edition of my book Merriam’s Guide to Naming is now available. In the half dozen years since the first edition, I’ve led over a hundred company and product naming projects for Fortune 500 multinationals, mid-size companies and start-ups. As part of this work, I’ve helped executives wrestle with questions and deal with challenges …
Ad jingles and New York just go together. Some of the most famous ad jingles (and jingle writers) have a connection to the city. As New York makes its comeback, the American Marketing Association New York takes a look at New-York related ad jingle trivia. I Love New York: New York Agency Wells, Rich, Greene …
I Love New York: Famous Ad Jingles and Jingle Makers from New York Read More »
Rebranding Facebook as Meta has earned the company plenty of scorn, yet rebrands are almost always met with negativity. Criticism is easy and people generally hate change. Yet rebranding the company behind Facebook makes strategic sense. Some have suggested the name change is a great strategy for distracting attention from negative stories and lawsuits. The …
Your brand depends your people. Reputation is built less by marketing and advertising and more by who you hire. With the transparency and speed of communication in today’s marketplace, you need to look before you leap when making hiring decisions.
Writing a guest blog post is a great way to build your personal brand. Here is my article for the American Marketing Association on how to get your guest post published. With a few savvy steps that begin with preparation, you can build traffic to your web site, increase business, and raise your rates. Two …
Guest Blog Your Way to Building Your Personal Brand Read More »
Paul Cunningham of Leather Head Sports has built an exceptionally cool brand with products you just gotta have if you love sports. As host of the AMA New York’s Brilliance in Marketing Series, it was my honor to talk to Paul Cunningham about how he started his company making handmade leather sports balls. He even …
Brilliance in Marketing: Leather Head Sports Interview with a Very Cool Brand Read More »
It is not often you get to work with a team as brilliant as those behind the Jeffrey Hunt jewelry brand. On the artistic side and the business side alike, they are a creative force! It was an honor to work on brand positioning,web copy and the holiday preview press release. The product is to-die-for. …
Congratulations to Client Jeffrey Hunt Jewelry, LLC Preview Release Read More »