Lisa Merriam

Brand Trust Is in Decline: Reputation Institute Recommendations

Brand trust is in decline. In the week that saw #BoycottInNOut and #BurnNike, I had the pleasure of interviewing Kylie Wright-Ford of the Reputation Institute for the American Marketing Association New York. We talked about  what companies can do to earn and keep trust in their reputations. Watch the interview here.brand trust

The American Marketing Association’s Brilliance in Marketing series highlights brilliant brands, campaigns, companies, marketers and innovations.