Lisa Merriam

Press and Publications

As chair of the communications committee of the American Marketing Association – NY, Lisa Merriam’s press profile can be viewed on ProfNet
merriam bbc interview BBC Interview: Why Do Some Companies Ban Certain Words?
business news daily 120 Reasons Being an Entrepreneur Is Awesome
Did Foley get the name right? Depends on a lot more than local appeal, experts say
 NBC news Amazon Reviewers Are Trolling Ivanka Trump, But That Won’t Decide Her Brand’s Fate
contently-branded-content “Why Underpaying Writers Can Kill Your Content Marketing”–and damage your brand
atlantic-merriam-interview Drone Strikes and the Boston Marathon Bombing
forbes-logo-merriam Read about political branding here and about the Al Qaeda brand here.
bbc_news_magazine-google-doodle-merriam-interview BBC News interview on Google Doodles and brand consistency.
fortune-magazine-lisa-merriam-interview Fortune interview on how small companies can take on big ones
CBS-MoneyWatch-logo Interview on balancing motherhood and business.
atlantic-merriam-interview An alternative view of the Al Qaeda brand after the Boston bombing.
blip-logo-merriam-brand-naming Marketing Strategies interview with Lisa Merriam, author of Merriam’s Guide to Naming
IABC_Logo_9-11-07 “Brand Naming” webinar by Lisa Merriam
 fortune_cnn “How small companies can instantly court Goliaths,” interview
OPEN-Forum_Logo “Sarah Palin’s Lessons Of Personal Branding,”
Crains-NY-logo “Temporary Workers in Demand,” by Elaine Pofeldt.
 yahoo-logo On camera interview: How my small business nearly crashed and burned in the recession and how it was a blessing in disguise.
b-to-b-logo “Beyond the Biz: Review of Merriam’s Guide to Naming,”
npr_logo “As BP Backlash Grows, So Do Calls For Boycott,” by Scott Neuman.
Tip Sheet: How to Pack Light for Your Next Business Trip
21_marketing_daily_logo_190_1501 “BP’s Woes Illustrate Risk Of Green Branding,” by Sarah Mahoney, April 30, 2010.
 success-logo Spend Your Way to Prosperity: Protect Your Brand,” by Jill Becker, March, 2011.
mashable-merriam The do’s and don’ts of creative job titles quoting Merriam Associates. Here’s the advice on Mashable.
Atlanta-Business-Radio-logo “Brand Licensing in China,” Atlanta Business Radio, March 14, 2010.
nyu-logo “Entrepreneurs: Striking the Right Balance” speech by Lisa Merriam
aba-bank-marketing-logo “The Name Game” article by Lisa Merriam
sporting goods business