Press and Publications

As chair of the communications committee of the American Marketing Association – NY, Lisa Merriam’s press profile can be viewed on ProfNet

	BBC Interview: Why Do Some Companies Ban Certain Words?
	120 Reasons Being an Entrepreneur Is Awesome
	Did Foley get the name right? Depends on a lot more than local appeal, experts say
	Amazon Reviewers Are Trolling Ivanka Trump, But That Won’t Decide Her Brand’s Fate
	“Why Underpaying Writers Can Kill Your Content Marketing”–and damage your brand
	Drone Strikes and the Boston Marathon Bombing
	Read about political branding here and about the Al Qaeda brand here.
	BBC News interview on Google Doodles and brand consistency.
	Fortune interview on how small companies can take on big ones
	Interview on balancing motherhood and business.
	An alternative view of the Al Qaeda brand after the Boston bombing.
	Marketing Strategies interview with Lisa Merriam, author of Merriam’s Guide to Naming
	“Brand Naming” webinar by Lisa Merriam
	“How small companies can instantly court Goliaths,” interview
	“Sarah Palin’s Lessons Of Personal Branding,”
	“Temporary Workers in Demand,” by Elaine Pofeldt.
	On camera interview: How my small business nearly crashed and burned in the recession and how it was a blessing in disguise.
	“Beyond the Biz: Review of Merriam’s Guide to Naming,”
	“As BP Backlash Grows, So Do Calls For Boycott,” by Scott Neuman.
	Tip Sheet: How to Pack Light for Your Next Business Trip
	“BP’s Woes Illustrate Risk Of Green Branding,” by Sarah Mahoney, April 30, 2010.
	“Spend Your Way to Prosperity: Protect Your Brand,” by Jill Becker, March, 2011.
	The do’s and don’ts of creative job titles quoting Merriam Associates. Here’s the advice on Mashable.
	“Brand Licensing in China,” Atlanta Business Radio, March 14, 2010.
	“Entrepreneurs: Striking the Right Balance” speech by Lisa Merriam
	“The Name Game” article by Lisa Merriam