Lisa Merriam

Product Placement: Coca-Cola and Lava for the Ultimate Brand Embed

From a previous eruption, but what a great and relevant product placement! Watch the Coca-Cola brand embed literally into the Big Island of Hawaii eruption of Kilauea:

I do wish the effect had been more explosive!

It is also a great example of co-creation. Coca-Cola did not create or pay for this video.