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These blog writing tips will help you publish high-impact articles that find a relevant audience. You need more than clever content; you need good presentation that pays attention to structure, format and SEO. 1. Pick a central keyword or phrase. Think about what terms a potential reader might use to find your content. (research what …
Copy writers MUST be search-algorithm savvy for effective content marketing. It is no long enough to be a gifted writer; you must know how Google and other search engines evaluate and serve up your copy to potential readers. If your material is not seen, no matter how good it is, it is worthless. True SEO …
Content Marketing: 21 Must-Dos for Better Copy Writing and Engagement Read More »
Brand SEO mistakes are surprisingly common. A shocking number of companies miss a critical opportunity to communicate in search engine results–and thus with customers. If they can’t find your brand, it may as well not exist. What you say in Google, Bing and Yahoo! impacts traffic to your site and your brand image. Yet, too …
Search Engine Optimization and Brand SEO Mistakes Read More »
Web copywriting for SEO takes more than mastering in the basics of writing—avoid the passive tense, not burdening text with too many extra, superfluous, and unnecessary adjectives just to name a few—but that isn’t good enough for effective web copywriting. All writing today will end up online one way or another so you need to …
Short form copywriting for catalogs must accomplish hard work of selling with few words. Item descriptions in catalogs are sometimes limited to just one sentence—often under a dozen words. Here are key points to help copy writers get the “Wow! I want to buy that” response. 1) Write with a structure in mind. Even the …
SEO copywriting is a foreign concept for too many writers. A shocking number of companies invest in great copy for their Web sites, but miss the last and most basic element: writing great meta-data. Neglecting meta-data–the words and phrases used by search engines to present your content in search results pages–is perhaps the biggest SEO …
SEO Copywriting–If You Don’t Know These Basics, You Can’t Write Read More »
Web copywriting that sells requires you to have an out-of-body experience. You have to get out of your own world and put yourself in the place of your customer. Many companies are so concerned with what they want to say about their products that they never consider what their customers want to hear. Here are …
Script copywriting for video is not like writing for print. No one sees your words; they are heard, not read. That has important implications for script structure, style, word choice and more. Here are key tips for script copywriting for more effective Web videos. Write for the Ear Use simple language. That means short, simple …
Creating branded content is an increasingly important part of brand building. The demand for more and more branded content makes it tempting to hire cheap writers. How hard can it be to write a tweet? Does the daily blog really need Mark Twain quality? ABSOLUTELY: I offer some insight in this well-written branded content article …
Content Marketing and Cheap Writers: Don’t Cut Corners on Your Branded Content Read More »
Congratulations to my client, the Association of Consultants to Nonprofits on their new Web site. It’s always a pleasure to work with Chicagoans, especially those who appreciate good web site writing, visitor experience and good SEO. Visit the site here.