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Democrats favored firing Comey before they were against it. Republicans scurried to avoid taking a position. The White House was leaking in torrents. Washington insiders roiled the swamp with eddies of spin. The press hyperventilated in major scandal mode. But what did regular Americans make of it all? Not so much, it turns out. Data …
Pro Trump or Anti Trump–American Opinion on Firing Comey Read More »
NBC News interviewed me about the trolling of the Ivanka Trump brand. Seems like “fake reviews” are joining “fake news” as a thing. The consumer is savvy enough to tell the difference. As I told NBC, the trolling of all Trump brands is likely to continue as a dissatisfied segment of the electorate works out …
Amazon Review Trolling Ivanka Trump Brand–NBC Interview Read More »
Renaming Yale: An Orwellian committee in the “Ministry of Truth” model at Yale is hard at work scrubbing historical names from the campus, according to Roger Kimball in yesterday’s Wall Street Journal. The article The College Formerly Known as Yale, details how Yale University is creating a Committee to Establish Principles on Renaming (Wow! So …
Renaming Yale: “Ministry of Truth” Impact of Brands and Politics Read More »
Zika • Recession • Security • Doping Scandals • Brazilian Politics & Public Apathy I will be on the panel of the Marketing Executives Networking Group’s panel discussion on the marketing challenges of the Rio Olympic Games RSVP by Thursday, JULY 28, noon at http://members.mengonline.com/e/in/eid=421 Photo I.D. required for building entry. Many issues are plaguing the …
Uh No, Not Business as Usual at the 2016 Olympics: Marketing Executive Networking Group Read More »
The Rolling Stone has an interesting analysis of the Hillary brand in the article: “There Is No Real Hillary Clinton.” Making the observation: “People aren’t meant to be relaunched as often as phones,” the article zeroes in on Hillary’s long-term problem with authenticity. Saturday Night Live’s “relatable woman on a couch” comedy sketch is not laughing …
Ralph Lauren, the last of the “big three” American sportswear designers, is stepping down. First Calvin Klein sold his company in 2002. Then Donna Karan stepped down from designing duties earlier this year. Now Ralph Lauren is turning the reigns to “fast fashion” executive Stefan Larsson. What will happen to the Ralph Lauren brand? Mr. …
Brand loyalty to Hillary Clinton is stumping some commentators. Stephen L. Carter, is a Yale law professor, but he is also a branding savant. His recent Bloomberg View column is a primer on how brands impact loyalty. He explains the theory of trademarks in economic terms: What you are willing to pay for a product …
Brand Loyalty–How It Impacts Markets: Lessons for Hillary and the GOP Read More »
Brian Williams personal brand as a trusted news anchor is damaged beyond recovery. I’ve long been fascinated by “personal brands,” and the power of an individual to create and project a reputation that persuades. While such brands are powerful, they are also uniquely human. When the human fails, the brand can fail, too. In the …
Brand sponsorship requires a rush to judgement. Though Adrian Peterson has not been found guilty of a crime, brands can’t afford to serve as a backdrop to the drama of indictments and investigations. Radisson’s brand did literally serve as a backdrop to yesterday’s press conference by Vikings general manger Rick Spielman as he discussed child …
Adrian Peterson and Vikings Brand Sponsorship: Guilty Until Proven Innocent Read More »
Jonah Goldberg has an excellent analysis of candidate brands in “Jeb, Hillary and the curse of tarnished political brands” published in the Los Angeles Times. It will be interesting to see which old brand from decades past people will choose–the Clinton brand or Bush brand–or is it time for a totally new political brand.