When Brand Cops Evolve to Become Brand Coaches

My latest blog article for the American Marketing Association, Brand Governance: Brand Cops Becoming Brand Coaches, addresses the dramatic changes in the communications landscape and their impact on brand governance. Empowered consumers and empowered brand communicators. The idea of controlling brands through usage rules enforced by brand cops  no longer applies. Keeping communications on brand requires connecting, educating, inspiring and supporting brand communications by any one.