Lisa Merriam

Social Media & SEO

Teaching Social Media for the Columbia Business School Executive MBA Program

It was my honor to teach social media planning for the Executive MBA program summer session at the Columbia Business School.  Professor Emeritus of Business Marketing Don Sexton leads a lively class of fresh thinkers with insightful questions. The curriculum I presented as guest lecturer provided an historical overview of social media, with a strong …

Teaching Social Media for the Columbia Business School Executive MBA Program Read More »

Marketing Sherpa Case Study: SEO for 308% Increase Web Traffic

How to increase Web traffic is the subject of MarketingSherpa’s latest case study of Knockout Pest Control‘s local search and digital marketing work. Marketing Sherpa is a research company that tracks and shares “what works in all aspects of marketing.” They selected our client Knockout Pest Control to profile on how to build business–and better …

Marketing Sherpa Case Study: SEO for 308% Increase Web Traffic Read More »

Things Not to Do on Social Media Sites

The Toilet Paper Entrepreneur has some interesting (if sometimes contradictory) observations, tips and advice for businesses and individuals  in this post: Things Not to Do on Social Media Sites UPDATE: Since this post was written, the Toilet Paper Entrepreneur site stopped publishing. The ten social media mistakes remain social media mistakes, but are now on …

Things Not to Do on Social Media Sites Read More »