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Just when you thought HP was refocusing on its core business of computer hardware, they’ve decided they can also be low-cost designers. HP has begun marketing Logoworks by HP under the misguided notion that branding is about looks. Your brand is not your logo. Your brand is your reputation and promise. It is what your …
HP’s Swoosh-O-Matic Logo Service–-Bad Branding Made Easy Read More »
With toy recalls of toys made in China filling the news, what do shoppers think? How is lead in popular brands affecting the decisions shoppers are making? Is the Mattel brand being hurt by the toy recalls? We interview toy buyers at the Times Square Toys R Us on 12/1/07.
Originally published in Apparel Magazine December, 2006 If there is one thing that Western apparel companies should know about China, it is this: Brand sells. Understanding the role brands play in China is important for anyone doing business there, and it is especially crucial for companies trying to satisfy the enormous appetite there for Western …
Apparel Magazine Article: In China “The Brand” is Everything Read More »
Branding in China article originally published By Lisa Merriam in Sporting Goods Business magazine The opportunity for marketing sporting goods in China is formidable—in both senses of the word. Yes, the market is awesome in size, but it is also intimidating in its challenges. Companies that bring American attitudes towards sports marketing in China will …
Branding in China: The Formidable Market For Sporting Goods Read More »
Congratulations on the launch of Kore Sportswear. This Long Island, New York company markets athletic clothing made of 100% bamboo fabric. In addition to being eco-friendly, the product has great insulating and wicking properties. Merriam Associates was brought in by Fresh Bread Creative to name the new product. After exploring the usual clichés around bamboo …