Lisa Merriam

B2C Branding

Naming Kore Sportswear

Congratulations on the launch of Kore Sportswear. This Long Island, New York company markets athletic clothing made of 100% bamboo fabric. In addition to being eco-friendly, the product has great insulating and wicking properties. Merriam Associates was brought in by Fresh Bread Creative to name the new product. After exploring the usual clichés around bamboo …

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