Video Market Research Going Beyond the Limits of the Focus Group
Our world of instant communication and fast-change makes knowing what people think more important than ever. Old-fashioned fashioned qualitative techniques with their artificial environments just aren’t good enough. Video market research goes where focus groups won’t and talk to people focus groups can’t. We get you the answers you need fast – and we deliver economically.
Video Market Research Methodology for Listening and Capturing Consumer Opinion
We listen to what people have to say in context, where they are thinking about your product and making decisions. We use unobtrusive equipment and an interview approach that puts people at ease and gets them talking. Video market research gets the detail and ask the important follow up questions. You get a better perspective and an accurate understanding of attitudes and motives.
Topics Video Market Research Can Explore
Brand marketing and strategy
Advertising and promotional program and messaging effectiveness
Public relations messaging and response to headline issues
Customer testimonials/loyalty
Competitive intelligence
Trend forecasting and innovation
Retail experience and comparing channels
Customer service
Segmentation and niche markets
Product design
Package design
Marketing messages
Event and trade show effectiveness
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