I help you create a strong brand–and then put it to practical use in strategies and content that drive awareness and understanding culminating purchase.
![brand strategy naming logo](https://lisamerriam.com/wp-content/uploads/2019/02/Brand-300x225.jpg)
Branding
Defining your brand: How do you explain you what you are selling, what makes you unique and why someone should buy
Naming: Naming is the first–and some say hardest–step in creating a brand. Our process cuts the frustration and expense
Identity Design: Standing out requires more than just a great logo; you need a visual system that conveys your brand everywhere
Launch: You get one chance to make a first impression—make it count
Brand Management: Keep your brand clear, consistent, focused and effective
![](https://lisamerriam.com/wp-content/uploads/2019/02/multiscreen-300x224.jpg)
Content
Communications Strategy: What you want to achieve, why your audience cares, what to say, and then planning to accomplish goals
Content Creation: Including copy writing, design, and production of multi-media communications
Distribution: Getting your content seen and motivating your audiences to engage
Follow Through: Setting up your team to interact with your audience, gather leads, and close sales
Measurement: What is working? Why? What could be done better? What does your audience want?
![inContext Video Research](https://lisamerriam.com/wp-content/uploads/2019/02/InContext-Opinion-300x224.jpg)
In Context Opinion video market research gets out from behind the glass and out on the street, the mall, in people’s homes, even trade show floors, to capture uncensored opinions about:
- Consumer products and brands
- Business-to-business products and services
- Stores
- Packaging
- Innovation