I help you create a strong brand–and then put it to practical use in strategies and content that drive awareness and understanding culminating purchase.
Defining your brand: How do you explain you what you are selling, what makes you unique and why someone should buy
Naming: Naming is the first–and some say hardest–step in creating a brand. Our process cuts the frustration and expense
Identity Design: Standing out requires more than just a great logo; you need a visual system that conveys your brand everywhere
Launch: You get one chance to make a first impression—make it count
Brand Management: Keep your brand clear, consistent, focused and effective
Communications Strategy: What you want to achieve, why your audience cares, what to say, and then planning to accomplish goals
Content Creation: Including copy writing, design, and production of multi-media communications
Distribution: Getting your content seen and motivating your audiences to engage
Follow Through: Setting up your team to interact with your audience, gather leads, and close sales
Measurement: What is working? Why? What could be done better? What does your audience want?
In Context Opinion video market research gets out from behind the glass and out on the street, the mall, in people’s homes, even trade show floors, to capture uncensored opinions about:
- Consumer products and brands
- Business-to-business products and services