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Milton Kotler, the preeminent marketing pioneer in China, updated me on the state of Chinese brands. They may not be taking over the American market, but they are most definitely growing outside of China. Here are Milton’s observations: Chinese Brands Seek Easier Markets than the U.S. “Consumer brand management is making headway in the domestic
Chinese Brands Going Global, But Not Necessarily Going American Read More »
The Hurun Report covers new ground with its release of the Most Valuable Chinese Home-grown Brands List 2011. As we posted earlier this year, creating global brands is official Chinese government policy. Chinese leaders recognize that the big profits are in selling brands, not making products. Since opening their markets in 1990, the Chinese have
Most Valuable Chinese Brands 2011 Read More »
If copying is the highest form of flattery, businesses in China truly love American brands and American advertising–but counterfeit brands from China are causing serious problems for the reputation of “Made in China,” with long term financial impact. Sometimes the counterfeit brands are funny, like this Chinese take on KFC: Sometimes counterfeit brands are so
Counterfeit Brands from China and in China Read More »
Brand creation, creating global Chinese brands, has been the official policy of the Communist Party Central Committee of China since 2004. The Ministry of Commerce launched China’s Brands Promotion Committee in a ceremony in Beijing on June 11 of that year. The goal of the committee was to help companies build internationally valued brands. Global
Official Chinese Communist Party Policy: Create Global Chinese Brands Read More »
Bloomberg News is reporting that the KFC brand is defeating all other fast food brands for dominance in China. By getting in early, tailoring its menu to local tastes (hamburgers are foreign, while fried chicken is well accepted), and hiring local decision makers, KFC stores in China contribute 36% of parent company Yum’s global operating
The KFC Brand Success in China Breeds Imitators Read More »
ZD Net is reporting today that China has censored some 60 thousand Websites (really thought it would be more) and over 350 million pages and is “proud of it.” MerriamAssociates.com is honored to be one of them. The head of the State Council Information Office, Wang Chen says there is no stopping its campaign against
China Censors 60K Websites; 350 Million Pages Including This One Read More »
Three years ago, Christmas shoppers were rocked by recalls of some of kids’ most beloved toys from most trusted brands. We talked to consumers about the Chinese toy recalls back then, but wondered, What is the long-term impact of those recalls on consumer opinion, brands, and “made in China?” We went out Christmas Eve to
Chinese Toy Recalls–Brand Impact Three Years Later Read More »
Antifreeze in toothpaste, poisoned pet food, lead in millions of Fisher-Price toys, and now melamine in babys’ milk–the list of potentially harmful products made in China is growing. And that means certain harm to some of America’s leading brands. The Fisher-Price recall is expected to cost many millions in administration alone. That is only the
Made in China: Hazardous to Your Brand Read More »
With toy recalls of toys made in China filling the news, what do shoppers think? How is lead in popular brands affecting the decisions shoppers are making? Is the Mattel brand being hurt by the toy recalls? We interview toy buyers at the Times Square Toys R Us on 12/1/07.
Recall: Toys Made in China and Mattel’s Toy Recall Read More »
Originally published in Apparel Magazine December, 2006 If there is one thing that Western apparel companies should know about China, it is this: Brand sells. Understanding the role brands play in China is important for anyone doing business there, and it is especially crucial for companies trying to satisfy the enormous appetite there for Western
Apparel Magazine Article: In China “The Brand” is Everything Read More »