Lisa Merriam

China

Most Valuable Chinese Brands 2011

The Hurun Report covers new ground with its release of the Most Valuable Chinese Home-grown Brands List 2011. As we posted earlier this year, creating global brands is official Chinese government policy. Chinese leaders recognize that the big profits are in selling brands, not making products. Since opening their markets in 1990, the Chinese have …

Most Valuable Chinese Brands 2011 Read More »

Official Chinese Communist Party Policy: Create Global Chinese Brands

Brand creation, creating global Chinese brands, has been the official policy of the Communist Party Central Committee of China since 2004. The Ministry of Commerce launched China’s Brands Promotion Committee in a ceremony in Beijing on June 11 of that year. The goal of the committee was to help companies build internationally valued brands. Global …

Official Chinese Communist Party Policy: Create Global Chinese Brands Read More »

Made in China: Hazardous to Your Brand

Antifreeze in toothpaste, poisoned pet food, lead in millions of Fisher-Price toys, and now melamine in babys’ milk–the list of potentially harmful products made in China is growing. And that means certain harm to some of America’s leading brands. The Fisher-Price recall is expected to cost many millions in administration alone. That is only the …

Made in China: Hazardous to Your Brand Read More »

Recall: Toys Made in China and Mattel’s Toy Recall

With toy recalls of toys made in China filling the news, what do shoppers think? How is lead in popular brands affecting the decisions shoppers are making? Is the Mattel brand being hurt by the toy recalls? We interview toy buyers at the Times Square Toys R Us on 12/1/07.