Lisa Merriam



Driving revenue growth

at the intersection  of

brand and content


From brand strategy, naming, and identity design,  to launch and brand management, I help you build a brand that differentiates and delivers value.




Connect to your markets in multimedia formats across multiple channels to grow awareness and generate leads for profitable growth..

InContext Research

Video market research that gets out from behind the glass and out on the street, the mall, in people’s homes, even trade show floors, to capture uncensored opinions.


Selected Clients

brilliance in marketing sidebar image

I serve on the Board of Directors for the American Marketing Association New York as the chair the communications committee and editor of AMA Insights. I also host the Brilliance in Marketing video series that celebrates highlights brilliant brands, companies, marketers and innovations.


I am honored to have been a guest lecturer for the Executive MBA program at the Columbia Business School for the past two years, most recently presenting the nuts and bolts of social media marketing planning.

Marketing EDGE Marketing Plan Competition

I owe my career and successes to generous mentors who helped me every step of the way. Giving back is the best way to show my gratitude. I enjoy mentoring the next generation of marketing talent by serving as a judge for the Marketing Edge Business plan competition for this non-profit that supports college students pursuing marketing degrees.


Naming is the first–and some say hardest–step in creating a brand. Merriam’s Guide to Naming gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. The second edition covers new challenges in naming in the digital economy and offers expanded tools for finding names and creating new name ideas. Merriam’s Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations

In the Press