Lisa Merriam

B2B Branding Addressing The Demographic Challenge Of Knowledge Management

Working with Everbrand, we helped rebrand a revolutionary technology for corporate knowledge management: Auros. Writing with Jeff Moffa, Vice President for Knowledge Systems at Auros, we wrote this article for What happens when your company experts retire or move to another company, taking your corporate knowledge with them?

Web Site Writing with an Eye to SEO

Congratulations to my client, the Association of Consultants to Nonprofits on their new Web site. It’s always a pleasure to work with Chicagoans, especially those who appreciate good web site writing, visitor experience and good SEO. Visit the site here.

AIG Rebranding as AIG Again

The latest AIG rebranding is actually re-rebanding: Returning to its old name, finally correcting a an ill-considered and ineffective name change. AIG Rebranding 2009 “AIG is trying to outrun its old reputation by adopting a new brand. Will it work? Most people aren’t buying it. The entity, formerly known as AIG, is firmly attached to …

AIG Rebranding as AIG Again Read More »

Merriam’s Guide to Naming Interview on CDTV Internet Radio Program

We talked about naming challenges, how to name, pitfalls to avoid in this online radio interview on, the online broadcasting network providing stock market news, financial, business, nasdaq, nyse, earnings, and daily dividend reports. Merriam’s Guide to Naming is available from most major booksellers, including Amazon.

Add Heroics to Proxios Brand Promise

The Proxios brand promise was tested under fire last week. At Merriam Associates, we have been honored to work with some truly great companies large and small. Occasionally, we get to work with a company which does something truly heroic. We renamed and repositioned Proxios, which manages companies’ information technology through cloud computing. It is …

Add Heroics to Proxios Brand Promise Read More »