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LDM (at) MerriamAssociates.com
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Review site are critical to your brand reputation. Because search engines put these sites near the top of search results, good reviews have a major impact on site traffic and lead generation, either attracting new business or driving customers away. Your marketing plan needs to include managing ratings and reviews. My latest article for the …
Brand trust is in decline. In the week that saw #BoycottInNOut and #BurnNike, I had the pleasure of interviewing Kylie Wright-Ford of the Reputation Institute for the American Marketing Association New York. We talked about what companies can do to earn and keep trust in their reputations. Watch the interview here. The American Marketing Association’s Brilliance in …
Brand Trust Is in Decline: Reputation Institute Recommendations Read More »
It was my honor to teach social media planning for the Executive MBA program summer session at the Columbia Business School. Professor Emeritus of Business Marketing Don Sexton leads a lively class of fresh thinkers with insightful questions. The curriculum I presented as guest lecturer provided an historical overview of social media, with a strong …
Teaching Social Media for the Columbia Business School Executive MBA Program Read More »
Simplifying business is good branding. It was my honor to produce the backstage interviews for the first annual Call for Clarity Conference in New York City, hosted by Siegelvision. Siegelvision is a branding agency with a unique philosophy: “In a world plagued by complexity, our work is governed by a passion for clarity. We organize …
Call for Clarity Conference on Simplifying Business Hosted by Siegelvision Read More »
[huge_it_slider id=”1″] The Marketing Hall of Fame is the only award which recognizes individual marketers who have made outstanding contributions to the field of marketing. American Marketing Association New York created this award, hosts the annual induction ceremony, and manages the Marketing Hall of Fame Academy. The Academy, which draws its membership from the corporate, …
The American Marketing Association has a great blog entry on brand names that became more than household words; they practically entered the dictionary. In my naming consulting practice, I am constantly advising clients to stay away from descriptive names. Such names can never really be owned as brands. The classic example is Amazon’s once mighty …
Copy writers MUST be search-algorithm savvy for effective content marketing. It is no long enough to be a gifted writer; you must know how Google and other search engines evaluate and serve up your copy to potential readers. If your material is not seen, no matter how good it is, it is worthless. True SEO …
Content Marketing: 21 Must-Dos for Better Copy Writing and Engagement Read More »
I am very honored to announce the launch of my client Urban News Service in Detroit last week. Urban News Service is a non-profit producing the kind of journalism readers want and publishing businesses need. By providing quality content to urban papers, Urban News Service transforms the economics of news gathering and serves the needs …
How to increase Web traffic is the subject of MarketingSherpa’s latest case study of Knockout Pest Control‘s local search and digital marketing work. Marketing Sherpa is a research company that tracks and shares “what works in all aspects of marketing.” They selected our client Knockout Pest Control to profile on how to build business–and better …
Marketing Sherpa Case Study: SEO for 308% Increase Web Traffic Read More »
Yesterday, GM announced yet more recalls that brought the total number of vehicle call-backs to an all-time record. The damage to an already hurting brand–see “Switchgate”–is incalculable. The idea of a “new GM” is taking a beating. Toyota suffered similar negative press several years ago, but the strength of its brand, built over decades, helped …
GM Smashes Its U.S. Recall Record and the Idea of a “New GM” Read More »