B2B Branding

Advertising is the must-have tool of consumer brands. For B2B brands, it is your sales force. Sales people are the key to building your brand. They are your eyes and ears and your voice. They operate in the real world of the market every day and own the client relationship. They have an ear to …

B2B Brand — The Importance of the Sales Force Read More »

Are business brands different from consumer brands? Yes, but the more interesting questions are: How are business brands different from consumer brands? What do those differences mean for brand builders? Business Brands Work with a Different Kind of Audience First of all, the business brand audience is business. Consumer brands, even highly targeted ones, speak …

Business Brands vs. Consumer Brands: Differences and Implications Read More »