Lisa Merriam

Brand Strategy

Judging the International Collegiate ECHO Marketing Plan Competition

It is my honor to judge the 2016-2017 Collegiate ECHO Challenge marketing plan competition held every year by Marketing EDGE. Marketing EDGE is a national non-profit bridging the gap between academic theory and the practical knowledge and skills required in the workplace.  For 50 years, this organization has been bringing together marketing professionals, corporations, academics …

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2017 Marketing Hall of Fame Recognizes Outstanding Contributions to the Field of Marketing

[huge_it_slider id=”1″] The Marketing Hall of Fame is the only award which recognizes individual marketers who have made outstanding contributions to the field of marketing.  American Marketing Association New York created this award, hosts the annual induction ceremony, and manages the Marketing Hall of Fame Academy. The Academy, which draws its membership from the corporate, …

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Rebranding National Geographic to Go Further in Today’s Media Markets

When market dynamics and business strategies change, it impacts the brand. National Geographic, a brand with over one hundred years of history behind it, needed rebranding after the entity split off the non-profit Society form the for-proft National Geographic Partners a joint venture with 21st Century Fox. Rebranding doesn’t always mean changing a name or …

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Saturated Markets Offer Opportunity for Niche Market Entrepreneurs

Marketing history is dotted with examples of companies who have been successful entering a “saturated market.” The secret to winning is carving out a niche. Entering a crowded and competitive market is a good strategic option. I provided the San Fernando Business Journal with insight into such a winning scenario. Existing markets have large numbers …

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Olympic Marketing Panel–Ready for Rio

Congratulations to Scott Lange for a successful panel discussion at the Marketing Executive Networking Group on marketing, media, trademarks, sponsorship, ambush marketing and branding and the Olympic Movement–particularly the upcoming Games in Rio. Meet the panelists

Urban New Service — Leading African-American News Source in Under a Year

Congratulations to my client Urban News Service on their historical achievement: In less than six months, they have become one of the largest distributors of news content to African-American owned newspapers in the country. Here is the the interview with one of three founding principals (the others being Andre Johnson and Joe Ruffin). Eric Easter emphasizes the importance of seasoned journalists  telling black stories in print and embedding reporters in our  communities for the long haul. Hear the Eric …

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Six factors for a memorable brand

“Make your brand memorable!”  Brand experts earnestly offer this vague advice at every turn.  But what is a  memorable brand?  How can you tell if your brand is or will be memorable? You can’t spot memorability simply by looking at your brand elements.  I’ve worked on many naming and design projects where perfectly good brand …

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