Lisa Merriam

Brand Strategy

Marketing Broadway Hits: Hamilton, Kinky Boots, Cats, and The Great Comet

One of the most fascinating aspects of my work with the American Marketing Association is the chance to meet brilliant marketers. Our video series Brilliance in Marketing showcases bright marketing thinkers across industries. Last week, I got the chance to talk to one of the masterminds behind the Hamilton, Kinky Boots, Cats, and The Great …

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Teaching Social Media for the Columbia Business School Executive MBA Program

It was my honor to teach social media planning for the Executive MBA program summer session at the Columbia Business School.  Professor Emeritus of Business Marketing Don Sexton leads a lively class of fresh thinkers with insightful questions. The curriculum I presented as guest lecturer provided an historical overview of social media, with a strong …

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Marketing Edge Collegiate ECHO Marketing Challenge Marketing Plan Competition Winners Announced

The winners of the Marketing Edge Collegiate ECHO Marketing Challenge competition for best marketing plan have been announced. Judging this competition makes me excited about the upcoming generation of marketers. Congratulations to the winners: MARKETING EDGE ANNOUNCES 2017 COLLEGIATE ECHO WINNERS —International Challenge Provided by Collette, an International Guided Travel Company— NEW YORK – August …

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Call for Clarity Conference on Simplifying Business Hosted by Siegelvision

Simplifying business is good branding. It was my honor to produce the backstage interviews for the first annual Call for Clarity Conference in New York City, hosted by Siegelvision. Siegelvision is a branding agency with a unique philosophy: “In a world plagued by complexity, our work is governed by a passion for clarity. We organize …

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Judging the International Collegiate ECHO Marketing Plan Competition

It is my honor to judge the 2016-2017 Collegiate ECHO Challenge marketing plan competition held every year by Marketing EDGE. Marketing EDGE is a national non-profit bridging the gap between academic theory and the practical knowledge and skills required in the workplace.  For 50 years, this organization has been bringing together marketing professionals, corporations, academics …

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2017 Marketing Hall of Fame Recognizes Outstanding Contributions to the Field of Marketing

[huge_it_slider id=”1″] The Marketing Hall of Fame is the only award which recognizes individual marketers who have made outstanding contributions to the field of marketing.  American Marketing Association New York created this award, hosts the annual induction ceremony, and manages the Marketing Hall of Fame Academy. The Academy, which draws its membership from the corporate, …

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Rebranding National Geographic to Go Further in Today’s Media Markets

When market dynamics and business strategies change, it impacts the brand. National Geographic, a brand with over one hundred years of history behind it, needed rebranding after the entity split off the non-profit Society form the for-proft National Geographic Partners a joint venture with 21st Century Fox. Rebranding doesn’t always mean changing a name or …

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Saturated Markets Offer Opportunity for Niche Market Entrepreneurs

Marketing history is dotted with examples of companies who have been successful entering a “saturated market.” The secret to winning is carving out a niche. Entering a crowded and competitive market is a good strategic option. I provided the San Fernando Business Journal with insight into such a winning scenario. Existing markets have large numbers …

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