Lisa Merriam

43 Ways to Re-Purpose Content for Greater Impact

Expressing one idea in multiple formats over multiple channels benefits your marketing in three ways:

1.   Variety in media and presentation enhances impact and memory. If use multiple senses; if you hear something, see something and then interact with something, it is more likely to stick in your mind.

2.  Variety of format across multiple media channels puts your content in more places, improving the chances it will cross the path of your target audience.

3.  Variety gives you more mileage out of every idea. Instead of coming up with five ideas, one for a conference presentation, one for a white paper, one for a series of social media posts, one for a magazine article, and one for a video, one single idea could become content for all media types. Instead of a series of single notes, you have the start of a symphony.

43 Ways to Re-Purpose Content

Take your great content ideas and re-purpose them in as many ways as you can to maximize the impact of every idea. Here are 43 ways to re-purpose and get you started:

  1. Media appearances
  2. Workshops
  3. Conferences
  4. Keynotes
  5. Round tables
  6. Case studies/real world stories
  7. Original research/review existing research
  8. Webinars
  9. White papers
  10. Books
  11. Brochures
  12. Training courses
  13. Animations
  14. Interviews
  15. Guest blogs
  17. Testimonials
  18. News releases, announcements
  19. Comparisons
  20. Glossary
  21. Mobile apps
  22. How-to and how-not-to
  23. Challenges and games
  24. Opinions and debates
  25. Predictions
  26. Failures
  27. Demonstrations
  28. Awards
  29. Polls/surveys/quizzes
  30. Sponsorships
  31. Resource library
  32. Transcript
  33. Summary sheet of highlights
  34. Series of pull quotes
  35. Blog articles
  36. Bylined magazine articles
  37. Set of infographics
  38. Video and audio podcast whole or in parts
  39. Online Q & A and discussion
  40. Newsletter content
  41. Checklist
  42. Package of tools, worksheets,  templates, calculators
  43. Briefing/presentation