Lisa Merriam

B2C Branding

Place Branding: Is Your City, Region or Country a Brand?

Branding places has become a big and sophisticated business. Whether hosting the Olympics, attracting tourists and conventions, or winning a corporate headquarters, research or manufacturing facility, billions of dollars at stake in the place branding game. We interview Rob DeRocker, executive with Development Counselors International (DCI), who is an expert in the field.

Made in China: Hazardous to Your Brand

Antifreeze in toothpaste, poisoned pet food, lead in millions of Fisher-Price toys, and now melamine in babys’ milk–the list of potentially harmful products made in China is growing. And that means certain harm to some of America’s leading brands. The Fisher-Price recall is expected to cost many millions in administration alone. That is only the …

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