Lisa Merriam

B2C Branding

Made in China: Hazardous to Your Brand

Antifreeze in toothpaste, poisoned pet food, lead in millions of Fisher-Price toys, and now melamine in babys’ milk–the list of potentially harmful products made in China is growing. And that means certain harm to some of America’s leading brands. The Fisher-Price recall is expected to cost many millions in administration alone. That is only the …

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Recall: Toys Made in China and Mattel’s Toy Recall

With toy recalls of toys made in China filling the news, what do shoppers think? How is lead in popular brands affecting the decisions shoppers are making? Is the Mattel brand being hurt by the toy recalls? We interview toy buyers at the Times Square Toys R Us on 12/1/07.

Naming Kore Sportswear

Congratulations on the launch of Kore Sportswear. This Long Island, New York company markets athletic clothing made of 100% bamboo fabric. In addition to being eco-friendly, the product has great insulating and wicking properties. Merriam Associates was brought in by Fresh Bread Creative to name the new product. After exploring the usual clichés around bamboo …

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