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The economy is in tatters, but what about the reputation of the biggest financial services brands? We went to the belly of the beast, to the foot of Wall Street, to talk to financiers themselves. Which brands do Wall Streeters admire? Which do they scorn? And what do they think of some of the biggest …
When a Continental Airlines jet caught fire and skidded off a Denver runway in November 2008 and USAirways jet landed in New York’s Hudson River in January, 2009, they demonstrated a new challenge facing a brand crisis. Twitter and Facebook have changed the game. Gone are the days when corporate execs could huddle and practice …
Last month, we looked at consumer trends. This month, we look at what top marketing executives are thinking. The Marketing Executive Networking Group has released its Top Trends for 2009. Working with Anderson Analytics, the group polled top executives across industries and disciplines to find out what will drive brands in the coming year. We …
Marketing Executives Networking Group Top MarketingTrends 2009 Read More »
Change was on everyone’s lips in 2008, and it is coming with a vengeance in 2009. With the economy in a free-fall, the business of brand planning has never been so uncertain. We hit the streets to talk directly to consumers. We also spoke to one of New York’s Guru’s of the future, Judy Galloway, …
Branding Trends in 2009–Consumer Interviews and the G-Ometer Report Read More »
Branded packaging is an effective way to elevate a generic product into something consumers are willing to pay just a bit more for. If your brand is caught in a commodity trap, packaging can be a profitable differentiator. See how Domino Sugar broke out of the bag (which always seem to leak). Sugar is sugar. …
Branded Packaging: Domino Sugar New Canister Package Innovation Read More »
The recently released Anholt GFK Roper Nation Brands Index tell us just where we stand. How the world perceives a country has dramatic impact on business, tourism and diplomatic influence. The Nation Brands Index is an important benchmark for measuring a country’s brand image and for managing it in the future. Laura Latshaw, Sr. VP …
Place Branding: Anholt GfK Roper Nation Brands Index Read More »
Branding places has become a big and sophisticated business. Whether hosting the Olympics, attracting tourists and conventions, or winning a corporate headquarters, research or manufacturing facility, billions of dollars at stake in the place branding game. We interview Rob DeRocker, executive with Development Counselors International (DCI), who is an expert in the field.
Antifreeze in toothpaste, poisoned pet food, lead in millions of Fisher-Price toys, and now melamine in babys’ milk–the list of potentially harmful products made in China is growing. And that means certain harm to some of America’s leading brands. The Fisher-Price recall is expected to cost many millions in administration alone. That is only the …
Don’t tell me; show me. If a picture is worth a thousand words, Web video is worth a million pictures. As we point out in our post about ideas for Web video, video brochures are a great way to engage. This video for the New York City West Side YMCA’s Creative Drama class shows parents …
Just when you thought HP was refocusing on its core business of computer hardware, they’ve decided they can also be low-cost designers. HP has begun marketing Logoworks by HP under the misguided notion that branding is about looks. Your brand is not your logo. Your brand is your reputation and promise. It is what your …
HP’s Swoosh-O-Matic Logo Service–-Bad Branding Made Easy Read More »