Place Branding: Anholt GfK Roper Nation Brands Index

The recently released Anholt GFK Roper Nation Brands Index tell us just where we stand. How the world perceives a country has dramatic impact on business, tourism and diplomatic influence. The Nation Brands Index is an important benchmark for measuring a country’s brand image and for managing it in the future. Laura Latshaw, Sr. VP at GfK tells us how the Index was calculated, why it was done, and what it means.