Branding Trends in 2009–Consumer Interviews and the G-Ometer Report

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Change was on everyone’s lips in 2008, and it is coming with a vengeance in 2009. With the economy in a free-fall, the business of brand planning has never been so uncertain. We hit the streets to talk directly to consumers. We also spoke to one of New York’s Guru’s of the future, Judy Galloway, the brains behind the G-Ometer Report, which has a finger on the pulse of culture and the markets, and an eye on the horizon. This video presents key insights for business in 2009.