Toyota Brand Doublespeak: Spinning Possible Recall as “Special Service Campaign”
When a corporation uses slippery doublespeak, particularly for brands with trust trouble, they double down on the damage they do to their reputation. Brand Doublespeak Doesn’t Fool Anyone Who does Toyota think they are fooling when they try to paint the new recall of the Tundra as a “heads up” to dealers of a “special …
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