Lisa Merriam

Brand Trust Is in Decline: Reputation Institute Recommendations

Brand trust is in decline. In the week that saw #BoycottInNOut and #BurnNike, I had the pleasure of interviewing Kylie Wright-Ford of the Reputation Institute for the American Marketing Association New York. We talked about  what companies can do to earn and keep trust in their reputations. Watch the interview here. The American Marketing Association’s Brilliance in …

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Nike Brand Controversy: Colin Kaepernick

The Colin Kaepernick ads sparked major debate among marketing leaders. Read American Marketing Association leadership opinions about the Nike brand controversy and about the politicization of branding and marketing.

I had the honor of interviewing one of the leading professionals in the field of marketing a major sports franchise. Watch the Brilliance in Marketing video interview with Mark Fine of the New York Mets and the art of winning in marketing, no matter what the team’s record.  

Product Placement: Coca-Cola and Lava for the Ultimate Brand Embed

From a previous eruption, but what a great and relevant product placement! Watch the Coca-Cola brand embed literally into the Big Island of Hawaii eruption of Kilauea: I do wish the effect had been more explosive! It is also a great example of co-creation. Coca-Cola did not create or pay for this video.

Inc. Interview with Lisa Merriam: Small Businesses Getting Paid on Time

Inc. has a great article for on small businesses getting paid on time. Inc. interviewed me for the article: “Small Businesses Getting Paid on Time.” I work with a number of entrepreneurial clients on their sales and marketing activities–and that extends into how to price, package and collect payment. That’s where the marketing rubber hits the road: …

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Golden Knights of Las Vegas Sued for Trademark Infringement–We Saw This Coming a Year Ago

When The Las Vegas Sun interviewed us about the new NHL  team that needed a name, I warned them about trademark infringement that would mean certain trouble. Calling the hockey team the Golden Knights was a terrible, terrible choice for many reasons (see expanded Las Vegas hockey team naming mistake post here).  You cannot build …

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Rose Hybrid Brands — Turning a Commodity Wild Flower into a Profit Powerhouse

Rose hybrid brands demonstrate how branding something turns a commodity into a valuable asset. I took a beautiful fall Friday afternoon off work to visit the New York Botanical Garden, thinking I was playing hooky on my branding business and enjoying the company of some members of my grandmother’s garden club. Yet walking through the …

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