Contact:
LDM (at) MerriamAssociates.com
(917) 596-8011
Lisa Merriam, New York brand strategy expert, advises top Chinese marketers on how to efficiently create global brands Originally published in the Beijing News, October 21, 2006. Branding may still be a relatively new concept in China, but the nation can be expected to reach a high level of sophistication in a relatively short period …
China Business News interview with Lisa Merriam, originally published October, 2006 discussing China brands, marketing challenges and globalization. Question: What do the developing countries get from globalization in the economic and social way? Answer: Trade can be short-term disruptive for the societies of both sides, in this case both the developed nations that multinationals call …
China Business News Interview: China Brands and Globalization Read More »
Branding in China article originally published By Lisa Merriam in Sporting Goods Business magazine The opportunity for marketing sporting goods in China is formidable—in both senses of the word. Yes, the market is awesome in size, but it is also intimidating in its challenges. Companies that bring American attitudes towards sports marketing in China will …
Branding in China: The Formidable Market For Sporting Goods Read More »