Lisa Merriam

Chinese Toy Recalls–Brand Impact Three Years Later

Three years ago, Christmas shoppers were rocked by recalls of some of kids’ most beloved toys from most trusted brands. We talked to consumers about the Chinese toy recalls back then, but wondered, What is the long-term impact of those recalls on consumer opinion, brands, and “made in China?” We went out Christmas Eve to put that question to shoppers:

What do you think about “made in China” after the Chinese toy recalls of last year?