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The Marketing Hall of Fame is the only award which recognizes individual marketers who have made outstanding contributions to the field of marketing. American Marketing Association New York created this award, hosts the annual induction ceremony, and manages the Marketing Hall of Fame Academy. The Academy, which draws its membership from the corporate, agency, academic and research worlds, selects honorees by democratic vote.
This year, the induction ceremony was held on May 11, 2017, at the ground breaking headquarters (the world’s most connected office) of R/GA at 450 W. 33rd Street, facing the Hudson Yards on Manhattan’s west side.
The 2017 inductees were Gary Briggs, Vice President, Chief Marketing Officer, Facebook; Jon Iwata, Senior Vice President, Marketing and Communications, IBM; Jim Stengel, President and Chief Executive Officer, the Jim Stengel Company; and Jerry Wind PhD, Lauder Professor and Professor of Marketing, The Wharton School.