Lisa Merriam

Web Video How-To: Thinking About the Visual Presentation

In this web video how-to, Kayla Schwartz, speech and presentation coach, and media trainer, talks about the importance of what the audience will see in your video.

Your setting matters. The environment of your talk enhances the message you are conveying. Pick a place that is relevant to your message.

Similarly, the way you look impacts your message. You want to appear open and honest, so don’t hide behind a desk or a lectern. Don’t use closed in or nervous body language. Allow your body to be as natural as possible.

Look your best. Get a close shave. Powder down the shine on your face. Don’t wear jarring patterns. White or black are too harsh for video, so wear medium tones. Avoid jewelry that visually distracts or making jangling noises.

Attention to these details adds value to your message. Your visual presentation will add credibility and relevance to your message.

More detailed web video how-to advice from previous posts:

Good enough video–you don’t need to be an a cinematographer to be effective
How Web video differs from TV
Video scripting–six keys to script writing
Ideas for Web video

And web video how-to series from Fortune 500 corporate executive speech coach Kayla Schwartz:

Web video how-to: Preparing your message
Web video how-to: Thinking about your delivery
Web video how-to: Visual presentation