Lisa Merriam

A Visual System Will Strengthen Brand and Cut Costs

Adopting a visual system for branding everything, including web site, brochures, business cards, videos, even airplanes, will dramatically strengthen the power of your brand while cutting your production costs.

Creating a tool kit of graphics, typography, color palette, and imagery will turbo-charge the visual impact of your communications. Instead of each piece standing alone, they will work together, build on each other, and create a unified and consistent brand across media, products, audiences, cultures, functions, and parts of the your organization.

Example: UPS Visual System

When UPS rebranded, they created a complete visual system for their brand:

UPS has used the system for ten years and counting for everything from their envelopes to their web site to trucks and race cars.