Successful Marketers Using the Social Web

mashable interviewToday on Mashable.com, customer engagement expert Matthew Latkiewicz writes about new social web online marketing trends. He notes that early marketing efforts in new media were really attempts to apply broadcast and print advertising techniques to this new world. But new thinkers are exploring new ways to communicate. This article, which quotes Merriam Associates, reviews what is working and what isn’t on the social web.