Lisa Merriam

Social Media & SEO

Viral Marketing Can Make Your Brand Sick

Viral marketing is a promising tactic. Your brand message spreads far, fast, and almost free. The problem is that many marketers don’t invest enough time in planning–and that can be an expensive mistake, as Motrin and Dr. Pepper have found out. See how Axl Rose and baby-wearing moms made these brands very sick.

URL Naming in Our Web 2.0 World

Naming your company or product has always been a challenge. In the digital age, the challenge is even greater with URL naming. Now, in addition to being unique, memorable, and relevant, names need to be searchable, make a good URL, and most of all, they be available as a dotcom. Below are some important points …

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