Lisa Merriam

Social Media & SEO

Things Not to Do on Social Media Sites

The Toilet Paper Entrepreneur has some interesting (if sometimes contradictory) observations, tips and advice for businesses and individuals  in this post: Things Not to Do on Social Media Sites UPDATE: Since this post was written, the Toilet Paper Entrepreneur site stopped publishing. The ten social media mistakes remain social media mistakes, but are now on …

Things Not to Do on Social Media Sites Read More »

Social Media Brand Engagement Rules Toyota vs Chevrolet

Firefly Millward Brown’s New Rules for Brand Engagement study discusses the trouble brands are having effectively using social media. As we have discussed in previous posts, many marketers come across as insincere, pandering, or boring. The relationship/conversation thing seems to still stump many, many marketers. Consider the different Twitter approaches of the worlds’ leading car …

Social Media Brand Engagement Rules Toyota vs Chevrolet Read More »

Facebook Brand and Email: Brand Extension Lacks Permission or Purpose

Facebook’s launch of a new email client runs smack-dab into brand problems: 1) The Facebook brand lacks consumer trust: It seems like every week, Facebook faces charges of releasing unauthorized user data or of making sneaky changes to user settings to exploit information on users without permission. How many people will trust Facebook with their …

Facebook Brand and Email: Brand Extension Lacks Permission or Purpose Read More »

Crowdsourcing without a Crowd: Levia’s Failed Attempt

Levia® launched a crowdsourcing video contest in September with much fanfare only to watch the entire effort fizzle. Called “Lights, Camera, Healing,” the program asked people to create and submit original videos extolling the virtues of the “healing power of light.” The Crowdsourcing idea famously worked for Doritos® in creating memorable (and cheap!) Super Bowl …

Crowdsourcing without a Crowd: Levia’s Failed Attempt Read More »