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Seems hardly a day goes by without a “busty blonde” wanting to follow me on Twitter. Though social media has been the darling of marketers for years now and its potential is obvious, the stumbling blocks to effective social media marketing remain. Social Media Marketing Challenge: Spam When you get past people talking about what …
Nude Followers on Twitter–Social Media Marketing Challenges Read More »
AIG is trying to outrun its old reputation by adopting a new brand. Will it work? Most people aren’t buying it. The entity, formerly known as AIG, is firmly attached to its reputation of irresponsible financial stewardship and credit default swap schemes that played a major role in the global financial collapse of 2008. The …
When a Continental Airlines jet caught fire and skidded off a Denver runway in November 2008 and USAirways jet landed in New York’s Hudson River in January, 2009, they demonstrated a new challenge facing a brand crisis. Twitter and Facebook have changed the game. Gone are the days when corporate execs could huddle and practice …
The recently released Anholt GFK Roper Nation Brands Index tell us just where we stand. How the world perceives a country has dramatic impact on business, tourism and diplomatic influence. The Nation Brands Index is an important benchmark for measuring a country’s brand image and for managing it in the future. Laura Latshaw, Sr. VP …
Place Branding: Anholt GfK Roper Nation Brands Index Read More »
Political pundits are tossing around opinions about Obama’s brand and McCain’s brand, but what do people like Morton Kondracke know about branding? We went to the proverbial Madison Avenue to talk to real brand experts to talk about the candidate brands. Part One: Comparing the Candidate Brand Strategies of Obama and McCain Barry Silverman has …
Branding places has become a big and sophisticated business. Whether hosting the Olympics, attracting tourists and conventions, or winning a corporate headquarters, research or manufacturing facility, billions of dollars at stake in the place branding game. We interview Rob DeRocker, executive with Development Counselors International (DCI), who is an expert in the field.
Is your brand all talk and no do? Successful brands walk the walk as much as they talk the talk. Great brands are not creatures of the marketing, living only in ads and brochures. Business brands have to break out of the marketing department and work beyond the scope of the ad campaign. They must …
Business Branding: Toward A More Effective B2B Brand Approach Read More »
Lisa Merriam, New York brand strategy expert, advises top Chinese marketers on how to efficiently create global brands Originally published in the Beijing News, October 21, 2006. Branding may still be a relatively new concept in China, but the nation can be expected to reach a high level of sophistication in a relatively short period …