Lancôme’s Ralph Lauren team asked us to take qualitative research out of the confines of the focus group facility and into the real world. We asked consumers about what they value today and how they redefine luxury. Going where people shop and play, we captured unvarnished, from-the-heart and immediate thoughts on the streets of New York City and Austin, Texas. It’s reality TV market research: real people in the real world telling you what they really think – unrehearsed, in context, and unaffected by the opinions of others.
RalphLaurenPulseAmerica from Lisa Merriam on Vimeo.