Lisa Merriam

Web Video Production Services

Web video is a tremendously powerful branding and sales tool. If a picture is worth a thousand words, then a movie is worth a million pictures (and technically, movies are made of millions of pictures!). Videos engage and tell the story of your brand like nothing else. And they have practical value–they will help you rank higher on search engines and will establish more link power than just about anything else you do.

According to Forrester Research’s Nate Elliott, videos are more likely than text to get on the first page of Google’s search results. Videos are 53 times more likely to appear on the first page of search results than text pages. Says Nate: “There were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results — giving each text page about a 500,000-to-1 chance of appearing on the first page of results.”

We provide the extra services that make Web video so powerful:

  • Metadata to make your video more visible in search engines
  • Copy to accompany your video and increase viewership and SEO
  • Posting strategy to ensure your video is widely distributed and seen

For an example of content marketing done right, consider the Call for Clarity Conference that included a live event, a full-length book, blog posts, public relations, social media engagement, and more. See an example of web video in these highlights for the Call for Clarity Conference>>

Full Service Digital Video

We can help you with all aspects of digital video production for uses such as:

  • Company introductions
  • Video product brochures
  • Demos
  • Case studies
  • Executive interviews
  • Testimonials

Production is surprisingly inexpensive and fast. Our expertise includes:

  • Concepting
  • Scripting
  • Videography
  • Editing
  • Sound effects and music
  • Voice over
  • Digital encoding

More detailed web video advice from previous posts:

Good enough video–you don’t need to be an a cinematographer to be effective
How Web video differs from TV
Video scripting–six keys to script writing
Ideas for Web video

And a web video series from Fortune 500 corporate executive speech coach Kayla Schwartz:

Web video how-to: Preparing your message
Web video how-to: Thinking about your delivery
Web video how-to: Visual presentation