Lisa Merriam

Brand Architecture

Brand architecture is the relationship of brands within a portfolio to each other and the parent company. I can help you make sure your brand portfolio is structured for success and future growth.

I have worked on brand architecture projects for Fortune 500 companies such as Exxon-Mobil, Johnson and Johnson and Chevron. Many small companies neglect the efficiency and brand strengthening power that effective management of their brands can earn them.

For more information on brand architecture:

What is Brand Architecture
Brand Architecture Problems: Does Your Brand Architecture Support Your Business?
Brand Architecture Strategic Considerations
Brand Architecture Structure Choices