Content Marketing: 21 Must-Dos for Better Copy Writing and Engagement

Apr 142016
 

AMA-Web-Content-Marketing-SEO-ExpertiseCopy writers MUST be search-algorithm savvy for effective content marketing. It is no long enough to be a gifted writer; you must know how Google and other search engines evaluate and serve up your copy to potential readers. If your material is not seen, no matter how good it is, it is worthless. True SEO expertise is a career in itself, but you don’t need to be a search engine optimization genius to do a good enough job with content marketing. You do need to know some of the basics.

Content Marketing Basics

The American Marketing Association has published a helpful post that explains the basics in: Web Content Checklist: 21 Ways to Publish Better Content. Author Andy Crestodina this list of easy must-dos that will generate more page views and more engagement with just a little extra knowledge and just a little extra effort.

© 2014 Lisa Merriam