Lisa Merriam

Person Brand

Even After Vintage Clinton Repositioning Attempt, Democrats Still Have a Problem in Obama Brand

The article I wrote for Forbes earlier this summer, “The Democrats Have A Big Branding Problem, As Does Obama,” talked about how the Obama brand is “more defined by what he is not.” Bill Clinton’s speech last night showed that he, not Obama is a master at branding. In one simple line, he repositioned the …

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American Express Open Article on Personal Branding

The American Express Open Forum publishes advice articles for small business leaders. Today’s featured article, which quotes Merriam Associates, is about personal branding–how you can create a recognizable persona for yourself and your company. A personal brand has always been helpful for advertising, recognition, and networking. The growth of social media makes thinking deliberately about …

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