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I was interviewed by NBC Sports about Richard Sherman’s brand value after his rant following the Seahawk’s victory in the 2014 NFC Championship Game. Did Sherman destroy his brand with his boorish tirade or did he turn golden? Opinion is evenly split between those who decry his poor sportsmanship and those who think his antics …
Sports Hangover: Talking Richard Sherman’s Brand on NBC Sports Read More »
Please visit Forbes.com for our article on the demise of the Al Qaeda brand following last week’s drone attack on Al Qaeda’s most visible marketing executive and Inspire magazine publisher/editor. UPDATE: Found on Jihad Jihad Watch. Seems bin Laden himself was worried about his brand. In documents recovered by the SEALs, he wrote that he …
On Forbes.com Today: The Al Qaeda Brand Died Last Week Read More »
The article I wrote for Forbes earlier this summer, “The Democrats Have A Big Branding Problem, As Does Obama,” talked about how the Obama brand is “more defined by what he is not.” Bill Clinton’s speech last night showed that he, not Obama is a master at branding. In one simple line, he repositioned the …
The Lady Gaga brand is valuable. She is smart to be as aggressive protecting it as she has been building it. Estimates put the value of the brand at nearly $1 billion, including recording sales, concerts, clothing, fragrances, and more. She now rakes in over $90 million a year and hasn’t even begun to exploit …
Protecting the Lady Gaga Brand: Suing Excite World Over Billion Dollar Brand Name Read More »
Mashable has an interesting take on the do’s and don’ts of creative job titles quoting Merriam Associates. Your job title is part of your personal brand so make sure it says the right things about you. Here’s the advice on Mashable. Other quick tips: 1) Be clear. If it makes people stop and wonder, …
David Boorstin, a noted expert on brands and society, politics, culture and business, has an interesting take on the rise of Herman Cain’s personal brand and the 9-9-9 brand. We’ve had candidates who have effectively used marketing principles, but this is the first time we have a candidate who is himself a master marketer. Read …
David Boorstin on Herman Cain Personal Brand and the 9-9-9 Brand Read More »
Back in January, 2011, when Michael Vick signed his first endorsement deal with a local NJ Nissan dealer, we predicted the Michael Vick brand would come back as strong as the player himself. Today, Nike announced they have re-signed Vick to a multi-year brand endorsement contract. To recap why the Michael Vick brand comback was …
Nike Brand Endorsement Deal Signals Michael Vick Brand Comeback Read More »
The American Express Open Forum publishes advice articles for small business leaders. Today’s featured article, which quotes Merriam Associates, is about personal branding–how you can create a recognizable persona for yourself and your company. A personal brand has always been helpful for advertising, recognition, and networking. The growth of social media makes thinking deliberately about …
American Express Open Article on Personal Branding Read More »
Gawker.com fans were in full rebellion over the Gawker brand redesign. Some threatened to never visit the site again. The Twittering class hated Gawker’s redesign launched February 7th. On February 9th, that all changed. Gawker.com broke the story of the “classy” Congressman showing off his flabby torso and traffic boomed. Consumers pretty much always hate …
We’ve covered political brands and the subject of brands who are people or with value closely tied to a real person, but today, the web site Mediaite has broken the story of the trademarking of the Sarah Palin brand. Pretty soon, that “R” next to her name won’t mean “Republican,” but “Registered Trademark.” It’s not …