Lisa Merriam

American Express Open Article on Personal Branding

amex-open-personal-brandingThe American Express Open Forum publishes advice articles for small business leaders. Today’s featured article, which quotes Merriam Associates, is about personal branding–how you can create a recognizable persona for yourself and your company. A personal brand has always been helpful for advertising, recognition, and networking. The growth of social media makes thinking deliberately about your personal image more critical than ever. Read it here.