Lisa Merriam

David Boorstin on Herman Cain Personal Brand and the 9-9-9 Brand

Herb-Cain-Personal-BrandDavid Boorstin, a noted expert on brands and society, politics, culture and business, has an interesting take on the rise of Herman Cain’s personal brand and the 9-9-9 brand. We’ve had candidates who have effectively used marketing principles, but this is the first time we have a candidate who is himself a master marketer. Read David’s article here.