Lisa Merriam

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Branding Scandals: Gruber-Gate and Gate Scandal Naming Since Watergate

Watergate tops most top ten US scandal lists, which may explain the ubiquity of the ___-gate naming meme for scandals. Gruber-gate is only the latest in a long list of scandals with “gate” in the name. Scandal Naming–The -Gate Construct The -gate construct for scandal naming got its start shortly after Watergate and Nixon’s impeachment …

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Content Marketing and Cheap Writers: Don’t Cut Corners on Your Branded Content

Creating branded content is an increasingly important part of brand building. The demand for more and more branded content makes it tempting to hire cheap writers. How hard can it be to write a tweet? Does the daily blog really need Mark Twain quality? ABSOLUTELY: I offer some insight in this well-written branded content article …

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Adrian Peterson and Vikings Brand Sponsorship: Guilty Until Proven Innocent

Brand sponsorship requires a rush to judgement. Though Adrian Peterson has not been found guilty of a crime, brands can’t afford to serve as a backdrop to the drama of indictments and investigations. Radisson’s brand did literally serve as a backdrop to yesterday’s press conference by Vikings general manger Rick Spielman as he discussed child …

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GM Smashes Its U.S. Recall Record and the Idea of a “New GM”

Yesterday, GM announced yet more recalls that brought the total number of vehicle call-backs to an all-time record. The damage to an already hurting brand–see “Switchgate”–is incalculable. The idea of a “new GM” is taking a beating. Toyota suffered similar negative press several years ago, but the strength of its brand, built over decades, helped …

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