Lisa Merriam

B2B Branding

Place Branding: Is Your City, Region or Country a Brand?

Branding places has become a big and sophisticated business. Whether hosting the Olympics, attracting tourists and conventions, or winning a corporate headquarters, research or manufacturing facility, billions of dollars at stake in the place branding game. We interview Rob DeRocker, executive with Development Counselors International (DCI), who is an expert in the field.

Business Brands vs. Consumer Brands: Differences and Implications

Are business brands different from consumer brands? Yes, but the more interesting questions are: How are business brands different from consumer brands? What do those differences mean for brand builders? Business Brands Work with a Different Kind of Audience First of all, the business brand audience is business. Consumer brands, even highly targeted ones, speak …

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Small B2B Company Rebrand Project

Chicago Induction is a remarkable company that has found a profitable niche in specialty hardening and softening of metal parts. The company grew by serving the heavy machinery and automotive industry in the Midwest. Despite recessions and loss of manufacturing to India, China and Mexico, the company prospered. Led by the charismatic founders, the company …

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