Congratulations on the launch of Kore Sportswear. This Long Island, New York company markets athletic clothing made of 100% bamboo fabric. In addition to being eco-friendly, the product has great insulating and wicking properties.
Merriam Associates was brought in by Fresh Bread Creative to name the new product. After exploring the usual clichés around bamboo and eco/green, we discovered a powerful concept that turned out to be an ideal name for this product. The name Kore Sportswear evokes the benefits of the product as an insulating base layer for serious athletes. The word is actually pronounced “koh-ray” and is another name of the goddess Persephone. She symbolizes purity and regeneration—two concepts “core” to this clean-earth product made from renewable resources. The name works on first impressions with sports enthusiasts who are not experts in classical mythology, and has the perfect back-story to reinforce the product benefits.
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