Lisa Merriam

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Contact:

LDM (at) MerriamAssociates.com

(917) 596-8011

Merriam Associates Client Geomentum’s Hyper-Local Mixpo Partnership

GeomentumMerriam Associates named Geomentum, the hyper-local marketing, media and performance agency unit of Mediabrands (NYSE: IPG), when it launched in August, 2009. Today the company announced the launch of its Hyper-Local Network and a new partnership with Mixpo, a dynamic video advertising provider. Through this collaboration, Geomentum and Mixpo will introduce Dynamic Local Video (DLV), which enables national advertisers to micro-target in-banner video campaigns with enhanced geography-based insights and deliver creative that is tailored to local audiences.