Lisa Merriam

Merriam Associates Client Geomentum’s Hyper-Local Mixpo Partnership

GeomentumMerriam Associates named Geomentum, the hyper-local marketing, media and performance agency unit of Mediabrands (NYSE: IPG), when it launched in August, 2009. Today the company announced the launch of its Hyper-Local Network and a new partnership with Mixpo, a dynamic video advertising provider. Through this collaboration, Geomentum and Mixpo will introduce Dynamic Local Video (DLV), which enables national advertisers to micro-target in-banner video campaigns with enhanced geography-based insights and deliver creative that is tailored to local audiences.