Lisa Merriam

Brand Strategy

What is Brand Architecture?

Brand architecture is more than integral piece of your company’s brand strategy—it directly addresses your company’s business strategy. Brand architecture is organizing structure that specifies the type, number, relationship and purpose of brands within your brand portfolio. Critical Strategic Questions How does my company brand relate to my product brands? How do they relate to …

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Samsung vs Apple: Apple’s “Win” Could Hurt Its Brand More than Samsung’s

In the latest chapter of the Apple vs Samsung Battle, the ruling that Samsung stole Apple’s technology could devastate the Samsung brand–but it may prove just as destructive to the Apple brand. Already media wags have been calling the Android phone leader “Samesung.” But Apple could be starting down the path brand ruin. Today Apple …

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Is the Nokia Brand Dead?

Nokia’s brand problem is outlined in an insightful article today on Bloomberg. The Nokia brand has been so thoroughly buried by competitors that stores no longer mention it, much less carry the product. Smart phone buyers consider an Android phone vs. an iPhone. Nokia missed the smart phone revolution and compounded the mistake by playing …

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