Brand Strategy – Page 2

Brand Trust Is in Decline: Reputation Institute Recommendations

Brand trust is in decline. In the week that saw #BoycottInNOut and #BurnNike, I had the pleasure of interviewing Kylie Wright-Ford of the Reputation Institute for the American Marketing Association New York. We talked about what companies can do to earn and keep trust in their reputations. Watch the interview here. The American Marketing Association’s Brilliance in …

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Product Placement: Coca-Cola and Lava for the Ultimate Brand Embed

From a previous eruption, but what a great and relevant product placement! Watch the Coca-Cola brand embed literally into the Big Island of Hawaii eruption of Kilauea: I do wish the effect had been more explosive! It is also a great example of co-creation. Coca-Cola did not create or pay for this video.

Unleashing the Innovators with Jim Stengel

Unleashing the Innovators is a groundbreaking book by Jim Stengel, former Global Marketing Officer at Procter & Gamble and a 2017 inductee to the Marketing Hall of Fame, that was launched at the global headquarters Ogilvy & Mather last night. At a time when traditional businesses are challenged by a fast-changing market, Jim offers insight …

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Marketing Broadway Hits: Hamilton, Kinky Boots, Cats, and The Great Comet

One of the most fascinating aspects of my work with the American Marketing Association is the chance to meet brilliant marketers. Our video series Brilliance in Marketing showcases bright marketing thinkers across industries. Last week, I got the chance to talk to one of the masterminds behind the Hamilton, Kinky Boots, Cats, and The Great …

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Marketing Edge Collegiate ECHO Marketing Challenge Marketing Plan Competition Winners Announced

The winners of the Marketing Edge Collegiate ECHO Marketing Challenge competition for best marketing plan have been announced. Judging this competition makes me excited about the upcoming generation of marketers. Congratulations to the winners: MARKETING EDGE ANNOUNCES 2017 COLLEGIATE ECHO WINNERS —International Challenge Provided by Collette, an International Guided Travel Company— NEW YORK – August …

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Call for Clarity Conference on Simplifying Business Hosted by Siegelvision

Simplifying business is good branding. It was my honor to produce the backstage interviews for the first annual Call for Clarity Conference in New York City, hosted by Siegelvision. Siegelvision is a branding agency with a unique philosophy: “In a world plagued by complexity, our work is governed by a passion for clarity. We organize …

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Judging the International Collegiate ECHO Marketing Plan Competition

It is my honor to judge the 2016-2017 Collegiate ECHO Challenge marketing plan competition held every year by Marketing EDGE. Marketing EDGE is a national non-profit bridging the gap between academic theory and the practical knowledge and skills required in the workplace. For 50 years, this organization has been bringing together marketing professionals, corporations, academics …

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2017 Marketing Hall of Fame Recognizes Outstanding Contributions to the Field of Marketing

[huge_it_slider id=”1″] The Marketing Hall of Fame is the only award which recognizes individual marketers who have made outstanding contributions to the field of marketing. American Marketing Association New York created this award, hosts the annual induction ceremony, and manages the Marketing Hall of Fame Academy. The Academy, which draws its membership from the corporate, …

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American Marketing Association Leadership Summit 2017

The American Marketing Association Leadership Summit in Chicago reinforced the value of this group for anyone with a career in marketing or for anyone who works with marketers. This meeting of AMA chapter leaders from across the nation and Canada was a chance to network, exchange best practices and ideas and further develop leadership skills …

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