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Originally published in Apparel Magazine December, 2006 If there is one thing that Western apparel companies should know about China, it is this: Brand sells. Understanding the role brands play in China is important for anyone doing business there, and it is especially crucial for companies trying to satisfy the enormous appetite there for Western …
Apparel Magazine Article: In China “The Brand” is Everything Read More »
Lisa Merriam, New York brand strategy expert, advises top Chinese marketers on how to efficiently create global brands Originally published in the Beijing News, October 21, 2006. Branding may still be a relatively new concept in China, but the nation can be expected to reach a high level of sophistication in a relatively short period …
China Business News interview with Lisa Merriam, originally published October, 2006 discussing China brands, marketing challenges and globalization. Question: What do the developing countries get from globalization in the economic and social way? Answer: Trade can be short-term disruptive for the societies of both sides, in this case both the developed nations that multinationals call …
China Business News Interview: China Brands and Globalization Read More »
The role of brands is changing. Once it was simple: Brand dimensions were simply a guarantee of quality. As branding grew more sophisticated, marketers came to understand the importance of the company behind the brand. Corporate brands communicating the promise of the company were defined. Today, we are seeing new brand dimensions to the their …
The Changing Role of Brands–New Brand Dimensions Read More »
Branding in China article originally published By Lisa Merriam in Sporting Goods Business magazine The opportunity for marketing sporting goods in China is formidable—in both senses of the word. Yes, the market is awesome in size, but it is also intimidating in its challenges. Companies that bring American attitudes towards sports marketing in China will …
Branding in China: The Formidable Market For Sporting Goods Read More »
Originally published by Lisa Merriam in ABA Bank Marketing, February, 2005 “A good name is more valuable than great riches.” So says the ancient book of Proverbs. In business, a good name is a prerequisite to great riches. Nowhere is that more true than in a trust-based industry like banking. Your name is the foundation …
Bank Brand Names ABA Bank Marketing–Banks: The Name Game Read More »
Congratulations on the launch of Kore Sportswear. This Long Island, New York company markets athletic clothing made of 100% bamboo fabric. In addition to being eco-friendly, the product has great insulating and wicking properties. Merriam Associates was brought in by Fresh Bread Creative to name the new product. After exploring the usual clichés around bamboo …
Kayla Schwartz, speech and presentation coach, and media trainer, talks about preparing your web video message in this next web video how-to in the series. When thinking about the content of your video, it is important to consider goals, the needs and interests of your audience, and your central theme: your main message. All communication …