Lisa Merriam

Viral Marketing Can Make Your Brand Sick

Viral marketing is a promising tactic. Your brand message spreads far, fast, and almost free. The problem is that many marketers don’t invest enough time in planning–and that can be an expensive mistake, as Motrin and Dr. Pepper have found out. See how Axl Rose and baby-wearing moms made these brands very sick.

Place Branding: Is Your City, Region or Country a Brand?

Branding places has become a big and sophisticated business. Whether hosting the Olympics, attracting tourists and conventions, or winning a corporate headquarters, research or manufacturing facility, billions of dollars at stake in the place branding game. We interview Rob DeRocker, executive with Development Counselors International (DCI), who is an expert in the field.

URL Naming in Our Web 2.0 World

Naming your company or product has always been a challenge. In the digital age, the challenge is even greater with URL naming. Now, in addition to being unique, memorable, and relevant, names need to be searchable, make a good URL, and most of all, they be available as a dotcom. Below are some important points …

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Made in China: Hazardous to Your Brand

Antifreeze in toothpaste, poisoned pet food, lead in millions of Fisher-Price toys, and now melamine in babys’ milk–the list of potentially harmful products made in China is growing. And that means certain harm to some of America’s leading brands. The Fisher-Price recall is expected to cost many millions in administration alone. That is only the …

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